Belleville Radio Advertising
497 Dundas Street West K8P 1B6 Belleville, ON, Canada

Fact: Radio motivates action! #radio #radioadvertising #marketing #radiomarketing #radioads #canadianradio

Fact: Radio motivates action!

In an October 2021 Radio Connects poll, Canadians were asked about returning to work, saving money, and their upcoming spending habits. Here's what we've found out: 72% of Canadians are moving on with their regular activities and going back to work in person Commuting to work by car remains the primary transportation method... 85% of Canadians have saved money during COVID & plan on spending it on discretionary items 77% of Canadians of those money-saving Canadians ALSO listen to AM/FM radio daily Take advantage of getting in front of these listeners by booking your marketing campaign today!

Did you know that we're locally owned? What does this mean for you? You'll be working with a team who knows your customers because we are them! We understand how important the Bay of Quinte region is to you because it's important to us too!... Our head office is in Belleville, so if you need something, we're never too far away! You're supporting another locally owned business! (and we all know how important that is these days!) Want to chat about your next marketing campaign? Call 613-966-0955 or fill out the form here: https://www.bellevilleradioadvertising.ca/contact-us/

We're going to talk about it even if you don't want to... The holiday shopping season Take advantage of radio's unmatched ability to reach and engage with your valued consumers during this holiday season that’s starting now! Read more here: http://www.insideradio.com//article_f35bd23a-30b7-11ec-991

This an awesome article... fearful in some respects but hopeful in others... clearly a new way of thinking is developing that will force all business owners into accepting new ways of doing business and accepting help from marketing experts to help craft a plan to move forward. It's about business yes, but also Safety for staff and clients, "We started out being very negative about this, everyone was shocked, and now we’ve come out of shock to ask, ‘What does this mean, and what can we do?’

Tremendous article .. a solid read for everybody.

Business owners are faced with two realities. The first is recognizing what they need to start doing today as far as marketing, messaging and creating loyal brand fans/customers today and into the future. The second reality is asking yourself what will your businesses' persona look and feel like when people can begin to re-establish and even re-invent a new shopping and buying " norm?" It will be changing folks. The businesses that recognize and are planning to make changes ...today to address these two inevitable realities will fair much better next week and 6 months from now. Marketing experts worldwide all agree that now, the best survival mode to be in is achieved by maintaining you rightful place in the general market-share of your prospect's and past clients minds. I can honestly say we [Starboard Communications/ www.cool100.ca 955Hitsfm and www.inquinte.ca ] encourage all business owners to explore the solutions that we've come up with while paying due -diligence and respect to the financial abilities and challenges that all the Quinte area business owners are experiencing today.We have spent years building audiences that are loyal to our two radio stations and InQuinte.ca. They are even more engaged with radio and digital local news than ever before. InQuinte.ca saw one million page views in the month of March and is well it's way to two million for April. I encourage all business owners to at least allow us to give you some advice and help as far as your efforts today, next week and into the future. I know that many of you will be will be pleasantly surprised that the solution for what you may think is an insurmountable challenge right now, is affordable and effective and WILL make a huge difference today, next week and 6 months from now. Indeed, we are all in this together and we should look to each other for help. Here's a little radio plus digital help in the form of a really inexpensive solution. See more

by Bob McCurdy contributing author to Radio Ink One consequence of the past month is that previously closed advertising minds will now likely be open, as most businesses are in need of immediate mouth-to-mouth economic resuscitation. Robert Miller and Stephen Heiman in their book, Strategic Selling, refer to the four response modes that determine the likelihood that an advertiser would be receptive to a sales overture, with the prospect’s perception of their immediate busin...Continue reading

Top-of-Mind Awareness Delivers Bottom Line Results by Mike Brunel | Mar 19, 2020 | Sales With all this madness with the coronavirus outbreak (COVID-19) it is important to be reminded that this is the time to make sure your business is one of the businesses who have built that all-important top-of-mind awareness that will succeed. Top-of-mind awareness creates recall so that when the ‘tomorrow’ customer becomes the ‘today’ customer, your business will be among the top three or...Continue reading

We are set to publish this online on InQuinte.ca! Looking to take your take out, curbside and delivery offers to the next level. InQuinte.ca received 1.6 million page views in March alone! Check out the program and get in touch... As a foodservice establishment during these difficult times InQuinte.ca and Cool 100 along with 955 Hits FM would like to offer your food service business an opportunity to allow literally 1.6 million page view customers monthly an easy way to acces...s your take away menu items as well as a radio marketing billboard directing our listeners to your site.. Your food service establishment will enjoy; A weekly schedule of 14 x 15-second commercials on Cool 100 or 955 Hits FM A digital ad on InQuinte’s Take Away Food section section with a direct link from your ad to your desired website /menu page. Weekly investment is $50 A two - radio station investment is $75 weekly In addition, the InQuinte Take Away Food section section will be supported by a radio marketing schedule on both Cool 100 and 955 Hits FM weekly. See more

This a great story folks... it rejuvenates the faith in both humanity and the power of how radio reaches out and connects people in a time if crisis. Makes you really think that no matter what category of business you maybe in, allow radio to help tell a story about your business, your open, doing take away, curbside. We have developed a plan for all regional restaurants to inexpensively connect the Quinte residents. Just ask us to explain it to y'all. It would be our pleasure. You can go to www.bellevilleradioadvertising.ca and connect with us.

Borrell/RAB: Digital Grew 15% In 2018 By Radio Ink - February 5, 20190 According to new research released by the Radio Advertising Bureau and Borrell Associates, digital revenue is approaching the $1 billion mark. The seventh annual study done by the two organizations says local radio stations generated $804 million in digital ad revenue in 2018 and are forecast to pull in $949 million in 2019. The report also suggests that digital revenue will make up more than 10% of the av...erage station’s ad revenue in 2019. The report, which analyzes ad revenue from 3,121 stations, showed that the average station earned more than a quarter-million in digital revenue in 2018, up 15% from the previous year. The report also includes survey responses from 1,715 local radio buyers and 132 radio managers. Here are more details from the report: 97% of radio advertisers buy digital advertising with traditional forms of advertising in their marketing campaigns, up from 85% a year ago. 25% of the average station’s radio customers buy digital advertising from the station. Streaming-video advertising is gaining high interest. Among radio buyers, 27% already buy it and 9% more plan to start. Attitudes toward digital strategies have improved. Managers who believe their station’s strategy is good has grown from 49% to 72% over five years. 57% of stations report that they include digital products with every sales pitch. Depending on market size, the average radio cluster gets between 1.0% to 6.6% of the addressable digital market. Best-practice market clusters get four to five times that.

ASKING QUESTIONS IS THE NEW ANSWER. THE KIND OF QUESTIONS THAT GO RIGHT TO THE HEART OF YOUR BUSINESS. So forgive us if we’re overly curious if we say ‘why’ before we say ‘yes’. We’re funny that way. But it’s our experience that if we take the time to understand your values, brand, and reality then we’ll have the information we need to frame the right strategy. Leading to the right solutions and the right creative. If it all sounds very methodical, it isn’t always. It can get a touch messy. But as we all know, to find that diamond in the rough, sometimes you need to dig a little.

A U.S. study by Westwood One and Nielsen Catalina Solutions has found that radio advertising delivered $12 in sales for every $1 spent on advertising. The study calibrated consumer purchase data from 90 million households with retail sales data and Nielsenradio ratings data to understand the influence on consumer behaviour. Heavy category users were most responsive to radio ads, driving an eight per cent lift in sales. Conducted with people 18+, the research examined purchase habits after being exposed to radio versus no exposure at all.

All media platforms have undergone an evolution and are continuing to do so. Check this information packet It’s full of great tips!

Do you own a business but don’t have a website? Watch this: http://www.bellevilleradioadvertising.ca//perfect-marketi/