Double R Marketing

With Google launching a new conversational marketing platform called AdLingo, the age of conversational display advertising is here. What do you think about this? Would you engage with a conversational ad, or do you prefer engaging with brands in a more traditional sense?

Big news today from Google! You can now buy digital goods directly from within a conversation with the Google Assistant across phones, speakers, and smart displays. For now, this feature is only available within the US. Does being able to buy digital goods like subscriptions within the Google Assistant interest you, or would you still rather purchase through a website/other platform?

Want your search ads to stand out? "IF" functions are a great way to display relevant messaging to your audience depending on where they are in your sales funnel, and what they are searching. For example, let's say you have a search ad that also takes advantage of remarketing. Instead of having to create a bunch of campaigns, ad groups, and ads, you can use an "IF" function to show a customized message only to people familiar with your brand.... Find out more about "IF" functions, and check out some examples of how you can use them to be more efficient at communicating value to your target audience in the linked article.

Here are some great tips from Facebook on how to win on mobile with video: 1. Know your medium - The smartphone screen is long, tall and doesn’t work well with widescreen content. 2. Think smartphone first - Don’t make creative for mobile an afterthought. Building for the phone screen yields the best results.... 3. Understand the context - You’re competing with short, snackable content on social media. Don’t expect a disproportionate amount of time or attention from your audience. 4. Show your brand early - If consumers scroll on, they’ll still know who the message is from. 5. Remember silent mode - People tend to browse social media with their phones on silent, so make sure your ad makes sense in that context.

As many of you may know, running multiple variations of a digital advertisement is essential to optimize for maximum results and return. That's why I'm excited about Google adding another headline, and giving the option to add up to 15 headline variations, and 4 description variations. This will make optimizing ad performance more data driven, and easier than ever. What are your thoughts on testing campaign performance, and the importance of using data to make campaign optimizations?

Do you currently advertise on Amazon? Amazon can present a great opportunity to reach your audience using customer purchase behaviour data not available on the two major other advertising platforms (Google and Facebook). Investment bank Piper Jaffray believes that by 2021, it is likely that advertising operating income will exceed AWS (Amazon Web Services). They expect advertising income to reach $16 billion in 2021 compared to AWS at $15 billion.... It will be interesting to see how the growth of Amazon's advertising business will impact digital advertising in the future.