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Did you know.... Appearance of Color The same ink color will appear different depending on whether it is printed on glossy or non-glossy paper stock. ... On a non-glossy paper stock, ink colors will appear slightly more subdued and perhaps even a little darker. Inks will soak into the paper stock more, which will affect the appearance of the ink color. Be also aware that the paper color will tend to show through the ink, so different paper colors will affect the appearance of the ink color. In some cases, a card can be first printed with white ink and then your ink color printed over top of that, which will allow for a more consistent ink color across different paper stocks. However, that method is rarely used and would be at additional expense. On a glossy paper stock, ink colors will pop more, giving them a more vibrant appearance. The inks do not soak into the glossy papers so much as they do on non-glossy paper stocks. Essentially, they sit on top of the paper surface. Since the inks commonly used in printing have a semi-transparent appearance, the paper color shows through. In this case, the glossiness of the paper will reflect through and really allow the colors to shine

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