Social Media Tourism Symposium
410-1122 Mainland Street V6B 5L1 Vancouver, BC, Canada

Cheers to our #SVSummit16 presenters and thanks to everyone who attended our Destination Think! track this week!

This important question for destination marketers has become something of a catch-phrase around Destination Think!. John Freeman didn't hold back today during his talk at Simpleview Summit 2016.

Are you attending Simpleview Summit 2016? Our team is in Tucson and gearing up for tomorrow's Destination Think! presentations. Be sure to check out tomorrow's schedule to learn and network during our curated destination marketing track.

Video from #SoMeT15AU: Instagram continues to shape destination marketing. Learn from one of of Australia's top Instagrammers as she shares her expertise on Instagram campaigns and working with influencers.

We're so pleased to have Kylie Smith of Visit Queensland, Australia with us at Simpleview Summit 2016 next week. Our one-day Destination Think! track on April 6 will include her "Connecting with our Audience" talk, brimming with insights around consumer engagement and working with trade partners effectively.

Did you know? KLM has become the first airline to offer flight updates and boarding passes through Facebook Messenger. Not too surprising from a company that has been named "the world's most socially devoted brand." Jochem van Drimmelen tells us how KLM has embraced online customer feedback in this talk from #SoMeT14US.

Video: What do you need to know about millennials? Learn how to reach and communicate with this tech-savvy generation in this presentation from #SoMeT15US by Sandee Jordan from Simpleview.

We’re in a new marketing environment, and that means that you have to rethink what you measure. Learn how to measure success as a DMO from our Chief Strategist, William Bakker, as part of our upcoming track at Simpleview Summit 2016.

The #SoMeT15AU koala wishes everyone a cuddly long weekend!

Heading to Tucson? Here's the complete program for our one-day Destination Think! track at Simpleview Summit 2016.

This quote of the day comes from our Potential on Investment (POI) whitepaper: "When a measure becomes a target, it ceases to be a good measure." -Goodhart's Law

Understanding user-generated content is vital for destination marketers. At #SoMeT14US, David West showed us how to include UGC in support of a marketing campaign for Pocono Mountains Visitors Bureau.

Friday dance break! Who recognizes this cheerful bear? (Hint: She made an appearance at a past SoMeT event...)

VIDEO: What is storytelling? In this talk from #SoMeT15EU, Jef Pelkmans explains how to craft stories that match your brand identity and help visitors connect with your destination.

Marketing managers: Meet Dan Rosenbaum! You may remember him from #SoMeT14US, and he'll be speaking during our one-day track at Simpleview Summit 2016. In this interview, Dan talks about managing change and matching content to objectives - critical topics for any marketer.

Are your stories important to your audience? To quote our CEO Rodney Payne during his keynote at TIAC's 2015 Tourism Congress: "Customer engagement is moving towards consumers' desire for less interruption and more relevance." View the full presentation on SlideShare.

Will we see you at Simpleview Summit 2016 in Tucson? We're gearing up for our one-day track filled with useful destination marketing leadership. If you're still not sure if you can leave your desk for a few days, this will help you explain all the reasons why you need to be there!

We're excited to introduce Dan Rosenbaum as a speaker in our track at Simpleview Summit 2016! Dan has grown one of the largest social media communities in the DMO industry with San Francisco Travel (San Francisco | The Official Guide) and will share his winning knowledge of content strategy in his talk, "San Francisco Travel: Boosting results through an ‘always on’ approach."

Today's quote of the day comes from #SoMeT15AU speaker David Willcox of Common Ground Trails in Margaret River, Australia. It all begins with community!

VIDEO: Are your destination marketing dollars working hard enough? Andrew Fraser of Tourism New Zealand asks important questions about smart marketing in this presentation from #SoMeT15AU.

Don't forget! Here's some wise advice from Nancy Smith, who spoke at #SoMeT15EU.

We look forward to providing a one-day track at Simpleview Summit 2016! During the conference, our own John Freeman will share from his vast experience creating content for destinations far and wide - including the most northern town in Canada and most southern point in Australia!