Suits Social

With all the recent changes to Facebook's advertising policies and backend, constantly testing your ads, and keeping them up-do-date has never been more important than it is now. As #DavidOgilvy said "Never stop testing, and your advertising will never stop improving."

80 the average number of times an iPhone user unlocks their device in a day. 3 HOURS a day spend consuming content on mobile. 50 average number of minutes people spend per day on Facebook, Instagram, and Messenger.... 1 in 5 US mobile minutes spent on Facebook and Instagram ...Are you advertising where it counts? . . . . . . #digitalmarketing #socialmediamarketing #digitalmarketingagency #socialmediamarketingtips #socialmediatips #advertising #digital #2020trends #smallbusinesstips #entrepreneurship #online #consumertrends #instagramfacts #facebookfacts #barrie #toronto #marketingteam #onlinemarketingtips #facebookmarketing #businessgrowth #marketingstrategy

The famous Hooters in downtown Barrie is gone for good, what's coming next? Drop a comment below and let us know what you think!

Are you optimizing your @Facebook and @Instagram ads to be viewed on mobile? Things to keep in mind: Copy aligns for mobile apps (strong headline & attention grabbing first sentence)... Landing pages are mobile friendly Make sure links are direct easy to navigate Video are formatted for mobile Have any questions, or need help with Social Media Advertising? Book a FREE exploration call at the Link in our Bio to learn how @suitssocial can help you build your brand, generate qualified leads, and increase your sales with Social Media Marketing!

Remembrance Day is about honouring and remembering all those who have sacrificed or fallen in the line of duty serving Canada during times of war, conflict, and peace -and allowing those memories to influence our future. We don't know them all, but we owe them all. Lest we forget, #WeRemember.... #RemembranceDay #LestWeForget #Poppies #VeteransDay #History #Canada #CommonWealth #PoppyDay #ArmisticeDay

Hashtags are an integral part of any successful #Instagram Strategy. Used correctly, hashtags can increase your post reach and introduce your brand to broader audiences. However, used incorrectly they can not only be ineffective and appear spammy, but could get you penalized by Instagram’s Algorithm. ... Like all things, to use hashtags successfully you first need to have a deeper understanding of how they work... Hashtags let you get discovered by anyone looking at that specific hashtag. The Recent Posts category is a real-time feed of all content with a given hashtag. This means that while it is getting your post in front of an audience outside of your accounts followers, your post can get buried relatively quickly by others using this same hashtag. The Top Posts tab is what you are always aiming for. Browsers will see this as authoritative, and it will most likely be there for a longer period of time - and therefore generate more impressions and interactions for you. Since more popular hashtags have more posts competing for the top spots, you don’t want to use too many of (or only) them on your posts if you are a smaller account. (1.2B posts for #Instagood might seem appealing, but if you’re not a huge account you have an almost non-existent chance of getting on the #TopPosts page.) Ideally you want to use hashtags that are an appropriate size for your account, with a few smaller and larger ones thrown in the mix. The purpose of this is to rank for the smaller/less popular/more niche hashtags, which will get you the engagement you need to be more competitive for the top spots of larger hashtags. Different types of hashtags to try: Industry hashtags Niche hashtags Community hashtags Location hashtags Product hashtags Branded hashtags Social Media Holidays Have any questions about #Hashtags or #SocialMedia? Send us a DM or check out our website!

The first annual Suits Social retreat is a rap. This was exactly what we needed after one of the busiest years to date! . 3 days in Muskoka with the whole team as a well deserved time to relax, reflect, and re-energize for what will be the busiest 2 month of the year for us. .... Super proud of our whole team and what we’ve accomplished this year. Despite the whole Covid craziness and any other adversity, we came out on top. . Until next year! #muskoka2020 See more

With COVID-19 having had consumers staying home, digital adoption has rapidly altered consumer shopping behavior in 2020. Decoding Decisions, a report from Google's Consumer Insights team published in May, analyses the cognitive biases that people use to deal with the scale and complexity of choice when it comes to researching or making purchases online. With so much information and choice available online, the space between the purchase trigger and the purchase itself has... become incredibly complex. Through the lens of behavioral science, our latest research reveals how shoppers manage this complexitywe call it the messy middleand codifies behavior into two mental modes: exploration (an expansive activity) and evaluation (a reductive activity). Discoveries made in the messy middle often determine the outcome, so it’s a critical space for businesses to connect with shoppers and win brand favor. - Darshan Kantak, Vice President, Google Ads Product Management People loop through these 2 modes of exploration and evaluation, repeating the cycle as many times as they need to make a purchase decision. So how can your brand navigate this complex user journey and stand out amidst the noise? Check out our website to see out how Suits Social can help you do just that!