The Beauty Theory
2003 B Portage Avenue R3J 0K3 Winnipeg, MB, Canada

New Akzentz Options Rome Collection is coming soon! Colours borrowed from the eternal city of Ancient Rome will inspire all sorts of travelling dreams. The collection introduces two new colours and one new glitter in the Akzentz Options line: Options Eternal Green, Options Fresco Nude and Options Aurora White. Contact us today to place your order! #azentz #romecollection #thebeautytheory

We have been overwhelmed by everyone’s support this week!! You love our Signature Candles as much as we do as we have sold out of our first run (don’t worry, we have more coming so let us know if you want some!), our bath bombs are half gone and we’ve got another order of Rose Infused Cleansing Oil on its way. Manitobans have really pulled together to support their local communities and our little business couldn’t be more grateful for the support thrown our way. Your words ...of kindness, compassion and enthusiasm have really kept us going. Thank you so very much from all of us here at The Beauty Theory. If hugs were a thing right now, we would hug you all!! Stay home, stay safe, stay healthy. #doyourpart #flattenthecurve #supportlocal #shoplocal #thebeautytheory

If @carriepatrick3 had to pick her favourite product, it would be the Rose Infused Cleansing Oil. This customized formulation with @utilitybeautysupply is a Beauty Theory exclusive and we can’t get enough of it! This multi-use cleansing oil nourishes and hydrates while calming and soothing. This powerhouse can be used daily on your skin, nails and hair. Your whole body will thank you for it! Send us an email at [email protected] or order through our website (link... in bio). #supportlocal #shoplocal #roseinfusedcleansingoil #utilitybeautysupply #thebeautytheory

The Beauty Theory is excited to launch our Signature Bath Bombs We’ve taken great care to create two bombs infused with healing crystals and oils that will work at achieving whatever state you need to be in. Once the bomb has dissolved, just take the crystal and give your face and weary limbs a little massage while enjoying a heavenly scented soak. If you need to relax, choose our Lavender and Amethyst bomb and feel your worries melt away. If you need some rejuvenation, o...ur Grapefruit, Geranium and Rose Quartz bomb will give you that little extra boost you need! Certified cruelty free by Leaping Bunny, pure and natural ingredients are used in these luxurious bath bombs. The oils are high in omegas and vitamins A and E, which moisturize and nourish your skin. We don’t think these will last long so drop us an [email protected] to get your hands on these! We’re happy to arrange for contactless curb-side pick up or delivery. #supportlocal #shoplocal #bathbomb #thebeautytheory #luxio_provoke #luxio_eternity #gelplay_purple_crush #akzentz

Feedback like this from our clients is why we do what we do and why we love what we do! If you are happy, we are even happier!! Hope’s nails were created by @carriepatrick3 featuring chrome and hand-painted fade nails using Akzentz Luxio Storm and Luxio Pure. And we clearly have another convert to @utilitybeautysupply Rose Infused Cleansing Oil, exclusive to The Beauty Theory! This holy grail product works to moisturize and brighten your skin, treats wrinkles, evens ...skin tone, firms and exfoliates, and will help fade facial scarring. Thank you for your kind words Hope and we look forward to your next appointment! And thank you to all of our clients for your continued support. It means so much us. #supportlocal #utilitybeautysupply #roseinfusedcleansingoil #akzentz #luxio_storm #luxio_pure #chrome #thebeautytheory

Our second option for The Beauty Theory’s signature candle is Rice Milk and Cardamom. This indulgent and addictive fragrance is crafted with Indonesian nutmeg seed, whipped shea, cassia bark, green cardamom pod and basmati vanilla. It reminds us a little bit of our Grami’s rice pudding - but better! The wood wicks in our candles are from eco-friendly sustainable sources. The formulation company also has a planting program so through our work with them, The Beauty Theory has... contributed to the planting of trees Call the shop or [email protected] to order your today! We can arrange for contactless curbside pick up or delivery. What other scents would you like to see? Let us know in the comments below. #supportlocal #shoplocal #sustainability #thebeautytheory

Just a reminder to get your orders in for the latest @Akentz Gel Play launch! Fantasy Collection is a trio of bold new glitters containing an array of multisized flecks for the ultimate light reflection. Available from The Beauty Theory on October 1. Contact the shop to order yours now! #akzentz #gelplay #fantasycollection #peony_fantasy #blossom_fantasy #scarlet_fantasy #glitter #thebeautytheory

We’re expanding our full set Friday posts to show off full sets of brows and lashes too! The Beauty Theory team can provide lash extensions, lash lifts and tints, brow lamination, brow shaping with sugar or wax...not to mention all the creative nail work! Have a great weekend everyone #showyourwork #browlamination #lashlift #lashextensions #sugarsugar #fullsetnails #fullsetfriday #thebeautytheory

The Beauty Theory Inc. will be hosting an education session for classic lash extensions on Monday, Oct. 12 from 10 a.m. to 4:30 p.m. We will be working with @miskokabeauty products and @carriepatrick3 will be handling theory while @beautybytaylor will be providing hands-on instruction. **One live model is needed for this class so please contact us if you are interested** Class size is limited and a $200 deposit will reserve your spot. Contact us at the salon at 204-261-8843 or [email protected] to join us for this fun day of practical training! ( @miskokabeauty) #education #training #lashextensions #thebeautytheory

Our next body sugaring class is full (thank you!) so The Beauty Theory has added two spots for an upcoming body sugaring training session on Monday, Oct. 5. The class includes theory and hands-on training using our own Sugar Sugar line. A $200 deposit will secure your spot for day and the class runs from 10 am to 4 pm. Contact Carrie at the shop for more details. #training #education #bodysugaring #sugarsugar #thebeautytheory

It’s been another fun week here - playing with new colour combinations and flowers and fruits! Can’t wait to do it all again next week - happy weekend everyone

Your closet isn’t the only thing that needs a good cleaning after summer ends and The Beauty Theory is here to help your face recover from the summer. Our customized or anti-aging facials will cleanse, exfoliate, extract, massage, hydrate and rejuvenate your skin - on not only your face, but on your neck, chest, arms and hands too. We love using @utilitybeautysupply Rose Infused Cleansing Oil as part of this service! Give us a call today to pamper yourself and put your best face forward this fall! #facial #custom #antiaging #roseinfusedcleansingoil #utilitybeautysupply #thebeautytheory

Just a few of our favourites from this week - have a great weekend! #fullsetfriday #florals #leopardprint #hearts #handpainted #thebeautytheory

The Beauty Theory will be closing at noon today to get a head start on the long weekend. We reopen on Tuesday, Sept. 8. See you then!

As Manitoba’s distributor for @Akentz, The Beauty Theory has made ordering these great Canadian-made products easier for our wholesale clients. An order form is now available at our website (link in bio) and please call the store or [email protected] for password information.

Introducing the latest @Akentz Gel Play Fantasy Collection - a trio of bold new glitters containing an array of multisized flecks for the ultimate light reflection. Available from The Beauty Theory on October 1. Contact the shop to order yours now! ( reposted from Akzentz) #akzentz #gelplay #fantasycollection #peony_fantasy #blossom_fantasy #scarlet_fantasy #glitter #thebeautytheory

What a difference a day makes!! The amazingly talented @rachel_lancaster_artist transformed the west facade of our building at 2003 Portage Avenue in just one day! Needless to say, we are thrilled with the transformation! Thank you so much Rachel! #muralartist #winnipegmurals #muralsoninstagram #winnipegartist #thebeautytheory @ The Beauty Theory

The Beauty Theory is happy to welcome our newest team member! Hi there, my name is Lea Rai Vlaming. I’m excited to start my journey at The Beauty Theory as a lash technician and sugaring specialist and best of all - working with amazing, strong & powerful women! I started seeing Carrie as a client a couple years ago and am looking forward to working with her and her team! I’m in love with the beauty industry and cannot wait to learn more and continue to grow in the business! I’m looking forward to meeting all of you and making your inner beauty shine! Give Lea a follow @ohshefresh and watch her start her new career! Welcome Lea

Take advantage of this amazing promotion! The Bravado bag 17.6 oz (500 grams) can do up to 250 brows and the Refectocil tints will do 30 sets of brows or 30 sets of lashes. Increase your revenue in one appointment! This promotion is available from August 15 to October 15 and while quantities last. Contact The Beauty Theory to place your order. #caronlab_northamerica #browvado #refectocil #browwax #browtint #lashtint #thebeautytheory

Taking a little inspiration from our blue Manitoba skies Carrie created this gel fill using Akzentz Pro-Formance Enhance base and polished with Luxio Whimsical and Luxio Innocent. Spider Gel was used for the hand-painted abstract art and hand placed jewels and sequins added that little bit sparkle . . #akzentz #luxio_whimsical #luxio_innocent #spidergel #jewels #fullsetfriday #thebeautytheory @ The Beauty Theory

Meet Britney - a licensed esthetician who specializes in Sculpted Gel Extensions and Body Contouring, one of only a few technicians providing this service in Manitoba. She also provides pedicures, brow waxing and tinting, as well as facial waxing. Her focus is always bringing the highest quality of service and shaping to perfection - no matter what the service. The Beauty Theory is excited to welcome Britney to the team and look forward to meeting her clients. Give Britney a follow @clawzbybrit to see this talented lady’s work. Welcome Britney!

It has been another busy week here at The Beauty Theory so thank you again to our wonderful clients! We are starting to see the transition into more fall-inspired colour palettes...but we’re not quite ready for summer to end! Have a great weekend #akzentz #gelnails #handpainted #fallflorals #fullsetfriday #thebeautytheory @ The Beauty Theory

Did you know The Beauty Theory offers private education classes? Our team members can provide training in brow lamination, henna brows, lash lift and tint, body sugaring, basic sugaring, advanced Brazilians, precision sugaring, gel nails, advanced e-filing, Russian manicures, waxing, Akzentz nail art and lash extensions. We can do one-on-one training or small group classes. Give the salon a call today for more information and to book a session today! #education #theory #training #brows #lashes #sugaring #waxing #gelnails #thebeautytheory

Our Cuticle Rescue Pen sold out so quickly when we launched it, we don’t want you to miss out on our restock! The Beauty Theory’s proprietary blend of lavender oil and amethyst crystals will hydrate and nourish cuticles. Wholesale or retail pricing is available - contact the salon to place your order before they sell out again. Thank you to our amazing clients for supporting local businesses and products! #cuticlerescuepen #cuticlecare #cuticlenourishment #lavender #amethyst #healingenergy #relaxation #thebeautytheory

The Beauty Theory Inc. will be hosting a full-day education session with a model for classic lash extensions on Monday, Aug. 17. We will be working with @miskokabeauty products and @carriepatrick3 will be handling theory while @beautybytaylor will be providing hands-on instruction. Class size will be limited to 5 students and a $100 deposit will reserve your spot. Contact us at the salon at 204-261-8843 or [email protected] to join us for this fun day of practical training! #education #training #lashextensions #thebeautytheory

The Beauty Theory Inc. is taking an extra day to enjoy the Terry Fox long weekend with our family and friends. We’ll be closed Friday, July 31 and back in the shop Tuesday, August 4. See you then!

The Beauty Theory Inc. is very excited to share that our new website ~ www.thebeautytheory.ca ~ finally live! We have been working away behind the scenes with the talented @kaitgibsoncreative and we could not be happier with the final result!! We are still adding products to our online shop and fine tuning sections. We would love to hear what you think and look forward to connecting with you through the website again.