The International Writer

We're not sure that it's the 'worst' mistake you can make on LinkedIn... But reaching out to 'connect' with a person and not doing anything further is certainly a missed opportunity to leverage your network, add value, build the relationship and potentially create opportunities. So, what's the best approach to making the most of the people you connect with on LinkedIn? Follow-up with all new connections and send them a short note.... Tailor this message and share why you wanted to connect with them. Briefly tell the new connection about yourself - the key here is sharing information that's relevant to the person and what they do. Take the conversation from LinkedIn to email, phone or in person, and build the relationship offline. Most importantly, always be genuine and authentic in your approach. But never connect and then do nothing about that connection. Start the conversation and see where it goes for both parties. Talk to us at theinternationalwriter.com for more ways in which you can leverage LinkedIn for greater visibility, leads and opportunities. #networking #buildsrelationships #personalization

Our team is growing and we’re looking for a Social Media Account Manager to join us! We’re seeking someone to help us with social and content marketing planning and execution for our corporate and senior executive clients across a mix of client accounts. We’re unique in that we don’t manage Instagram, Twitter or Facebook accounts instead, we specialize in LinkedIn for senior executives at some of the top corporations across the US and Canada.... So, you’ll need to understand LinkedIn and have agency or corporate experience. You’ll know what industry leaders want from LinkedIn when it comes to promoting their personal/business brand and showcasing thought leadership - and how to achieve it in an insightful and articulate way. What the work will involve: Managing a diverse mix of client accounts. Organizing company-specific content, as well as curating third-party content appropriate for the position and goals of each leader. Writing/editing an engaging personal point-of-view to introduce each piece of content. Scheduling the content in an editorial calendar for each leader/client account. Posting approved content onto the client’s LinkedIn account and monitoring/referring responses. Contributing ideas for content sharing that engage whilst retaining a professional tone. Responding to ad hoc client content requests. Refining the content strategy around company product launches, marketing campaigns, etc. Producing monthly reporting based on key analytics and overall progress. What you bring: Ability to handle and prioritize multiple accounts. LinkedIn knowledge and understanding. Ability to interact in a professional manner and deal with clients as and when required. Background in the corporate or marketing world someone who understands the executive mind and voice. Top notch communication and writing/editing skills. Excellent English language proficiency. Creatively-minded and with social media account experience for large clients. Capable of gleaning insights from data trends e.g. Which posts are driving the most engagement? Which strategies can be correlated with follower growth? Able to contribute value to each client account and identify areas for improvement. Familiarity with trending content topics and emerging technologies in social, particularly on LinkedIn. The position will start at 10-15 hours weekly but likely to increase. $18-25/hour range based on experience and expertise. Remote work. Flexible hours. If this sounds like you, please apply by emailing Russell at [email protected].

As we practice social distancing during #covid19, it’s so important that we engage in creative activities that bring us together virtually. Let technology be your friend and explore different ways to nurture emotional connections with others in your lives. Some great examples below - the Chris Martin (Coldplay) online mini-concert and Maurizio Marchini vocal performance were our personal favourites. #digitalsolutions #creativity #connections

Currently, the #coronaviruspandemic is forcing companies to embrace #remotework. It may help managers recognize the benefits to their organizations, such as promoting #collaboration and #communication. To work effectively, remote employees need to actively manage schedules to maintain a connection with managers and colleagues, and create separation between home and work. Understand how you work most effectively and structure your time and space. Unplug, to be fully present w...hen you are at home. Be visible and engaged when you are at work. #workingathome #remoteemployees #productivity

So... what's the key to creating great videos on #LinkedIn? We know that #video content has become one of the best mediums for publishing on LinkedIn and for driving people to your profile, but how do you go about creating memorable content on the platform when you might be FEARFUL of getting in front of the camera?! Here are three quick tips:... 1 Create a schedule - Plan the best days and times to film, then stick to it. A schedule can be a great way of keeping you honest and accountable, when making a video could be the last thing you want to do. 2 Brainstorm your topics - Don't just sit in front of the camera and ad lib because it will end badly. Map out some ideas and pull together a rough outline of the points you want to cover. 3 Focus on your audience - Speak to the "so what?" and talk to the people that matter. Think about what they want to hear and what they might find useful, and tap into that. It'll keep you focused and on point, plus drive greater #engagement. As LinkedIn consultants and content #writers, we'd love to help you get better at creating video on LinkedIn, so leave a comment or send a message and let's connect You can also follow our work at theinternationalwriter.com #videomarketing #linkedinprofile #content

Brexit, Brexit, Brexit. It's all we seem to hear about and we're not any clearer as to IF and WHEN it's going to happen. Brexit is causing major uncertainty for businesses across the #UK with so many unknown variables up in the air Preparation is key. New global markets beckon. Existing relationships in the UK or EU can flourish. So you must take steps to focus on your brand’s best attributes ... Deal or no deal, you need to get your online presence in better shape on #LinkedIn to prepare for all eventualities. Are you ready? Whether promoting the Britishness of your products, reaching out to new international markets or simply refreshing a tired brand, talk to us about managing the impact of #Brexit on your business. We take care of LinkedIn profile and company page rewrites, thought leadership blogging, lead generation, account takeovers and corporate training. Don't delay and get in touch with us today. We help YOU stand out and get noticed! Leave a comment or email us at [email protected] to book some time to chat. You can also visit https://theinternationalwriter.com/brexit-ready-on-linkedin/ to find out more

Happy International Women's Day! We're so proud of our Co-Founder, Sarah Ward, for her role as a successful female entrepreneur, helping build The International Writer to where it is today, relishing the challenges, seizing the opportunities, and inspiring us to grow as a collective team. She's pictured here with her daughter, Isla, who is fast becoming an equally-impressive young lady! #IWD2019 #BalanceforBetter #women #linkedinexpert #socialmediamanagement

We're not sure that it's the 'worst' mistake you can make on LinkedIn... But reaching out to 'connect' with a person and not doing anything further is certainly a missed opportunity to leverage your network, add value, build the relationship and potentially create opportunities. So, what's the best approach to making the most of the people you connect with on LinkedIn? Follow-up with all new connections and send them a short note.... Tailor this message and share why you wanted to connect with them. Briefly tell the new connection about yourself - the key here is sharing information that's relevant to the person and what they do. Take the conversation from LinkedIn to email, phone or in person, and build the relationship offline. Most importantly, always be genuine and authentic in your approach. But never connect and then do nothing about that connection. Start the conversation and see where it goes for both parties. Talk to us at theinternationalwriter.com for more ways in which you can leverage LinkedIn for greater visibility, leads and opportunities. #networking #buildsrelationships #personalization

Is LinkedIn one of the best platforms for business-to-business (B2B) marketers to advertise on? With instant access to decision makers at companies you want to talk to, it could be. Here are four of the easiest ways to explore LinkedIn Ads: http://bit.ly/2DkgwX3 #linkedin #advertising #socialmediamarketing #brand

November has been a busy month and what's key during a busy time is to pause, reflect and be thankful for the incredible clients we have. Pragilis Solutions values their team, customers and affiliates, and recently hosted an excellent 'meet and greet' event in Vancouver to bring everyone together.

Out of 12.6 million working Australians, more than 10 million are now on LinkedIn. It's a huge milestone and LinkedIn's Head of Brand Marketing shares the top power profiles within that bunch: http://bit.ly/2PLOOc5 #australia #onlinecommunities #linkedin

In the rush to put out content across your business platforms, you might sacrifice quality over quantity. A good piece of content will live far longer than the latest social media share so create compelling content that inspires. http://bit.ly/2C5MuFK #contentwriting #social

Need to spruce up your LinkedIn profile fast? While a powerful profile takes time and skill to perfect, these quick fixes will get you over the line in a hurry. http://bit.ly/2C8ah8d #linkedprofile #branding #career Gwen Moran Fast Company

The results are in. HubSpot is the company with the happiest employees (tech companies fared well in the rankings). So, what do you think of these surveys - useful, misleading, or don't really care? https://read.bi/2C89hAZ Business Insider #career #wellbeing #workplace

Your business content is a perfect tool for generating traffic and leads but only when you've built a plan that works to use content for lead gen. Here's how... http://bit.ly/2C4rcZc #leadgeneration #linkedin #contentmarketing