306 Media & Communications

Great blog post by Directwest. Paid advertising or otherwise, too many organizations and public figures have decided to "go dark" during COVID-19, and that decision has hurt them now and it will hurt them further down the line.

Yikes! "Regina Beach Mayor Wayne Romphf declined a phone interview with the Leader-Post. We don’t talk to the press. We’ve had very bad experiences with them, he said." Talking to the media is not something to be afraid of, and it's especially important for all elected officials. However, it's understandable that past negative experiences can make speaking to the media challenging. I work with clients that need help with media relations: sending out press releases and statements, fielding media requests, preparing clients to speak to the media, and helping them to understand how newsrooms and reporters work!

If you have an email list - big or small - use it! During COVID-19 we are continuing to help clients use their email marketing lists to reach supporters and check in on them, advocate for issues, and even raise a bit of money.

It was great to help my friends The Everyday Kitchen get a bit of media coverage as they announced they will donate ALL profits to Regina charities and small businesses in the coming weeks!