A Brand New Thing

Are you listening to your customers or just doing what you like and wondering why things aren’t progressing as intended? Customer-centric brands are innovative brands because they’re open to new perspectives, understanding pain points and open to change. You’d often wonder why a brand appears to come up with great ideas - it’s lots to do with insights. _... The inspiration for Nike‘s first FlyEase shoewhich launched in 2015came from a letter written to the company by a 16-year-old boy with Cerebral Palsy. He contacted the company in 2012 to tell them that his dream was to go to college without having to worry about someone coming to tie his shoes every day, and three years later, the brand’s first laceless, adaptive shoe was introduced. In creating the shoe, Reinersten says that Nike listened to the voices of a broad spectrum of athletes, and wanted to deliver something that would meet a variety of needs across the board. It really is so universal in its application that it can solve for so many different issues [that people have with their shoes], she said. We thought not just about athletes with disabilities, but also folks with temporary disabilities, like women in their third trimester of pregnancy who can’t bend over as easily, busy moms who have their hands full all the time, dog walkers who want an option to put their shoes on and go, or people who just want to get their shoes on and get out the door. - Well + Good Listen more and ask questions. Watch what happens when you do. __ #nike #flyease #nikeflyease #innovation #insights #idea #customer #abrandnewthing #business #branding #newproduct #shoes #fashion #pregnant #demographic #smallbusiness #entrepreneur #entrepreneurship #ABNTeach #marketing #marketingtips

How do you reach #millennials and #GenZ #customers? Here are a few tips. ... #marketing #targeting #business #smallbusiness #startup #branding #customers #brandstrategy #marketingtips #marketinginsights #ABNTeach #abrandnewthing #Worldgroup #tiktok #insights #ideas #creative #entrepreneur #blackowned #entrepreneurship #entrepreneurmindset See more

Brilliant! How quick can you think on your feet when you see an opportunity? Do you react when the hype is high or do you bask in the hype that you forget that there’s an opportunity? The #BernieSanders meme was so hot that even #Bernie capitalized on its popularity, creating sweatshirts and selling out in a few hours. Speaking to his value system and further strengthening his #personalbrand, all proceeds will go to @mealsonwheelsamerica Vermont. ... What do you think? or - #marketing #soldout #sweatshirt #fashion #abrandnewthing #creative #us #senate #opportunity #speed #quickthinking #entrepreneur #entrepreneurship #smallbusiness #charity #giving #inauguration #inauguration2021

We can all agree that we’ve entered a new season, yes? New year, change of government (for those in Canada and many countries really, the US election affects you too), C19 vaccine push, change of jobs, startup of new businesses ... so much signalling a new season. If you’re starting up a business you want to sustain for many many many years to come, book us @abrandnewthing. Let’s get you started up right. It’s time to get to work. Launch your brand new thing with proper gui...dance, firm footing and a creative expression. Book with #linkinbio - #abrandnewthing #business #startup #smallbusiness #entrepreneur #kamalaharris #newyear #brandstrategy #toronto #consulting #coachingbusiness #work