ADCANN

The first round of voting is complete and the 2020 ADCANN Awards Finalists for each category have been selected by you, the people. See if you made it into the Top 5 of your category at the article below. #cannabis #cannabismarketing #cannabisbranding #cannabisadvertising #advertising #branding #marketing #cannabisindustry https://lnkd.in/gnmXkQv

The world’s first and largest cannabis technology company, Weedmaps, has been named as the official sponsor of the Mike Tyson vs Roy Jones Jr. fight taking place tonight. This is a first-of-its-kind sponsorship opportunity for the #cannabis industry. Weedmaps’ branding will be displayed throughout the event, including in the ring, on-screen during the live broadcast, in the fighter’s locker rooms, and in the press room https://adcann.ca/blog/cannabis-sponsor-tyson-vs-jones

This week’s Trailblazer is Adil Hirji, the Head of Marketing at GTEC Cannabis Co, a licensed producer that cultivates ultra-premium cannabis and has brought highly sought-after brands such as BLK MKT and Tenzo to market. If you’re working with a smaller marketing budget, you may need to find more creative and cost-effective ways to reach consumers and generate buzz. I’ve tried to do this through innovation. By obsessively trying to understand our target consumers and delive...ring on what they desire, we can occasionally separate ourselves from the crowd and get people talking at the same time. Read the full article below. #cannabis #cannabisindustry #cannabismarketing #marketing #branding #advertising #cannabisadvertising #cannabisbranding #ADCANN #adweek #adage https://lnkd.in/gfuEcjX

As provinces head back into lockdown, online menus that facilitate click-&-collect and delivery are more important than ever. In this article we compare and contrast all the online menu options that Canadian cannabis retailers have available to them. #cannabis #cannabisindustry #cannabismarketing #marketing #branding #advertising #clickandcollect #delivery #covidmarketing #cannabisbranding #cannabisadvertising #digitalmarketing #digital ... https://adcann.ca/blog/canadian-cannabis-retail-online-menus

This week’s Trailblazer is Tony Kwon, who has been behind brands such as RIFF and FUME, now a partner at kadence.world, an agency in the world of Arts + Culture and Interim VP of Marketing at Sensi Brands Inc where he helped launch Station House. I’m looking forward to seeing how brands will continue to push the boundaries in order to get in front of consumers. As far as brand loyalty goes in the cannabis space goes it’s a free-for-all right now so the brands that conti...nue to push the envelope and just do different, interesting things will win out in the long-term. https://adcann.ca//trailblazers-tony-kwon-sensi-brands-kad #cannabis #cannabisindustry #cannabismarketing #marketing #branding #advertising #cannabisadvertising #cannabisbranding #ADCANN #adweek #adage