Andrea Holscher Consulting

OPT-ED // How technology is innovating the insurance industry. My client in the insurtech space is disrupting an otherwise, archaic brick and mortar industry. Read about it in #Techcouver! https://techcouver.com//how-technology-is-innovating-the-/

So incredibly proud of the work we have done with our client Hayes Fry Law. They truly are a unique law firm doing business differently, yet better, in the legal industry. Not to mention, their leaders are top-notch people. I'm flattered and honoured that they trusted me with their marketing, their message and their brand. More exciting things to come!

Do you ever have one of those moments where you ask yourself what if this is as good as it gets or am I doing enough? No matter anybody’s perception of me or how well you know me, I’m constantly asking myself these questions when I get in a bit of a rut. A work rut that is, where I feel like my options are limited, or maybe I’m just not doing enough, or promoting myself enough. Or maybe it’s me not saying the right things when it comes to selling myself and ...my skills to those who are interested in working with me. Loads of questions. Lots of doubts. But highly motivated. And now, before I start playing the blame game (which two years ago I did that incessantly) I try to take a different approach. A healthier one, where I am making myself 100% accountable. Quit being a victim, use my time wisely, don’t be so lazy. All things I am guilty of going. So the next 5 months will be interesting. Not just because obstacles set in place because of the global pandemic, but how I rethink, reorganize and pivot my business and really what I want out of my career moving forward. Nothing like a little middle-aged deep thoughts to keep me on my toes. Any and all advice welcome here. See more

Marketing is never really "safe". It's often misunderstood, criticized, judged, and those of us who chose marketing as a profession we chose because we're natural-born, creative risk-takers love telling a great story. The fearless kind and the kind that’s willing to colour far outside of the lines. Like, waaaayyyyyyyy outside. We question things, and because we push the status quo, people often wonder if we've lost our marbles. We associate things and put 2 and 2 toget...her to reveal the guts of the story; we're passionate and find creative, engaging ways to tell those stories so that it strikes an emotion with an audience. Our job is to ask the deep, personal questions, push clients to the edge only for them to see how far we can really go with an idea, a story, a concept. We embrace change, we act boldly on our convictions and we understand that the willingness to take risks is what drives innovation. Any client I've worked with understands that I bring this and then some to the table. I'm not careless with budgets and I don't beat around the bush. Realism is my middle name. I know what works, I understand the process in which "marketing" happens (and yes, it starts LONG before the tactical stuff goes public) and I'm always willing to bet that halfway through any contract with a client, the light bulbs go off. They "get it". They understand. They light up and trust the process. Good marketing requires fearlessness and if the history of marketing & advertising is any indication, we all know that fearlessness and risk have paid off (hello Apple, Nike, Volkswagen, and Dove, to name a few). Our efforts strike a chord and evoke emotion and it's up to us () to meet the customers on their journey. Every single step of the way. Marketing goes far beyond just the fluff you see in ads. The connection and purpose goes much deeper than that. Fearlessness and risk mean that if failure is not an option, then neither is success. #fearlessness #risktakers #marketing #branding #opinion #consultant #andreaholscherconsulting #yqu #brandstrategist #truth #sethgodin #stevejobs #advertising #customerjourney #keepingitreal #innovation #mondaymotivation

Q & A // I get a lot questions (and much confusion) surrounding marketing. What is it, how broad is it, what does it mean, what’s the difference between marketing and branding, how do I measure it, what’s right for my business and on and on and on. So I wanted YOU to ask ME what your burning questions are about this topic. Like this post, ask your question in the comments section below () and I’ll pick THREE questions to answer and will then post to share.... Sharing is caring right? #sharingiscaring #marketing #q&a #branding #expertadvice #knowhow #smallbusiness #helpme #comment #grandeprairie #alberta #yqu See more

WHAT WE DO WELL** >>> We heard it was bragging Wednesday. Ok, we may have made that up, but we did want to share with you what we do really well. Not because it’s we’re confident in our mad skillz, but because it seems to be the opinion of others who have used our services (thank you kindly for the 5 ratings!).... Truth of the matter, is that we truly love what we do. Getting down to the nitty gritty core of each and every business, understanding it then offering more clarity when it comes to your story but also confidence when marketing your business. It’s what we love. It’s what makes us tick. Here’s just a little summary of what we do and how we help out businesses - locally and nationally. **need a quicker way to get a hold of us? Email me at [email protected]. #andreaholscherconsulting #marketing #brandstrategy #storytelling #branddevelopment #yqu #yyc #yeg #yvr #yyz #smallbusiness #hireus #chambermember #supportlocal See more

Just read and let the words soak in.

TGIF! We may have 6 active cases of COVID in Grande Prairie (and for those of you who do not live here, 6 is a lot for us compared to big cities) but it’s Friday, the temps are going up to 22 today, and I’m full of energy, considering my son woke me up at 4am. But today, I’m choosing to celebrate all the goodness around me and be grateful for what I have.

E B O O K L A U N C H // Think about that. Most customers will make their permanent decisions based on temporary emotions, meaning how you tap into your customer's emotions and treat them during a global crisis, speaks volumes to how they will maintain their loyalty well beyond this is all over.... Just a little topic and one of the many tips I’m offering in my latest e-book launching soon. Sign-up to get early access. Sign up here: https://www.andreaholscher.com/ebook-5-marketing-essentials #ebook #launchingsoon #andreaholscherconsulting #5essentials #covid #globalcrisis #tips #advice #smallbusiness #yqu #grandeprairiebusiness #albertasmallbusiness See more

SIGN UP TO RECEIVE EBOOK #2 >> I promised no kid spam today, so here goes. As a branding strategist and storyteller, I’ve seen a lot of companies neglect some of the most important parts of their brand when they are going through a crisis. Case in point, COVID. It’s hit us hard and as business owners, we panic. It has led to an economic disruption worldwide and that is a scary as f***. We know that. BUT, there are things you can and should do (certainly not neglect), even n...ow when it comes to your marketing and certainly your brand strategy and brand ethos. It’s that simple. The best part? Most of what I’m telling you in my ebook doesn’t cost you a penny. How do you like them apples? Sign up today so you’re the first to receive the ebook when it launches. Link below. #ebook #covid #covid_19 #marketing #branding #crisis #prelaunch #signup https://www.andreaholscher.com/ebook-5-marketing-essentials

CLIENT NEWS! Pitched a story and here we are! Hayes Fry Law are practicing what they preach - redefining the practice of law. Read the article to find out how they’ve pivoted the business during COVID-19.

S P O T L I G H T // Never in a million years would I have imagined finding a magnificent tribe of women in a city that I was ready to leave the minute I moved here. Clearly, I was very wrong. Thank you to the lovely ladies over The Glow Collective for making me their April Spotlight feature. My cup runneth over. https://www.theglowcollective.ca/glowb/glowspotlight/andrea

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L E A D E R S H I P // Now more than ever, we need great leaders. Those who know how it’s done and how it’s done well. Leading by example is the best chance we have for those uncertain in how to lead teams and company’s, especially during times of crisis which we find ourselves currently in. I am incredibly passionate about this topic and my opinion on this topic is the subject of today’s blog. Please share and spread the good word.... #leadership #crisis #nowisthetime #business #grandeprairie #alberta #leaders #entrepreneur #opinion #inspireaction https://www.andreaholscher.com//now-is-the-time-for-true-l

A D V E R S I T Y // My newsletter is going out this week(end) and I share my thoughts and experiences on what good leadership is and should look like during times of adversity. A timely piece I think. If you’re not signed up, go to andreaholscher.com & scroll to the bottom of the page so you don’t miss out. #newsletter #adversity #leadership #linkinbio #covid19 #crisis #teamwork #andreaholscherconsulting

F I V E S T A R S // It’s what the people are saying and I couldn’t be more grateful for the love. The clients I’ve had the opportunity to work with and those I continue to work with, have filled my cup. But this didn’t come to me because I’m an extrovert or just because I got out there. They came to me because I’m tenacious, ballsy, ambitious and I created opportunities where I felt there was something there to pursue, a relationship to nurture or a story to be told. I cr...eated all of this but I did it with the love, help and support of those around me and those who believed in me. Tag someone below who is this person in your life. Because we all have them. #tuesdaymotivation #fivestarreview #clients #grandeprairie #alberta #smallbusiness #opportunities #quote #entrepreneur

MONTHLY DIGEST // This month I wanted to highlight a local company in the legal industry. A firm who’s proven to be unique in every way, shape and form - from their internal operations to their client approach. Hayes Fry Law reached out to me because they needed to really get down to the root of their business, start planning for the future, communicate why they’re different but in a way they’d never done before. They were 5 years in and had seen remarkable growth, ...but now needed to differentiate themselves from the competition, well. This required taking a deep dive into the business, understanding what made them different and to understand how committed they were to staying on track. Practicing what they want to preach, so to speak. The result was building the foundation and framework around their story, nailing the branded content and now implementing and communicating it not only through marketing channels but within their own culture. Click on the images to see how I helped out Hayes Fry Law. . #clientlove #testimonial #grandeprairiealberta #hayesfrylaw #lawfirm #positioning #brand #realestatelaw #familylaw #redefiningthepracticeoflaw #hireme #marketing #storytelling #grandeprairie #smallbusiness #chambermember

G O G E T E M T I G E R // Tenacious, ballsy, aggressive, fierce, confident, strong-willed, risk-taker, bold, cheeky, gutsy, extreme extrovert, driven, truth teller, reformer and stubborn. All words that have been used to describe my personality and my general nature. Whether it’s a business or personal relationship, you have your opinion. It doesn’t bother me because these are the labels I proudly wear like a badge of honour. I’ve learned the hard way in some cases, but they are the layers to my onion and they bring me here today. One step closer to my first goal of 2020. #andreaholscherconsulting #growth #expansion #leapoffaith #yvr #yyc #yeg #yyz #yqu #acrosscanada #marketing #storytelling #brandstrategy #smallbusiness #2020 #goals #vision #ballsy #businesswoman

E D I T, E D I T, E D I T // First of all, let me just say that today I needed this coffee, which is the size of my head. With a three-year-old going through yet another developmental growth spurt and not sleeping through the night, it’s important I stay alert and awake during the day. Sounds like an easy task but any mother will tell you these chapters in a kids life reek havoc on your sleep. But in other news, one thing that has come to light is the constant need to edi...t my pitch decks well as my presentation decks for clients. As I enter year 2 of my business I’m always looking for ways to improve, simplify but wow those I’m pitching for business or companies who are active clients. Not an easy task considering there’s only one of me doing alllllll the good work. Any other entrepreneurs feel my struggle and pains, but excitement? Leave your comments below. I’d love to know your process. Oh, and your survival techniques. #andreaholscherconsulting #marketing #presentation #pitchdeck #storytelling #strategicbranding #yqu #smallbusiness #businessdevelopment #thestruggleisreal #growingpains #commentandshare

W E L C O M E B A C K // There’s nothing more glorious than new day planner and a fresh start, ammi right!? At least for this OCD girl right over here. I’m back at it after quite the unexpected holiday season followed by a stellar vacation in sunny California. Client work awaits and I’m kicking off my first day back with a brand deck presentation for a client. Nothing like diving in, both feet off the ground! #andreaholscherconsulting #marketing #branddeck #presentation #ssppt #nonprofit #clientlove #storytelling #strategicbranding #yqu #smallbusiness

WEST >>> EAST // Part of growing means putting it in writing and mapping it out. This won’t be easy to do but I’m so ready. Ready for the challenge, ready for the criticism (simply because it’s only been one year!), ready for the praise and all that comes with spreading your wings with confidence, yet uncertainty. I’ve been planting seeds and figuring out how all of this is going to happen, but I’m optimistic and excited for what the future holds for my little company. Entrep...reneurs say it’s really hard working ON and IN the business when it’s just you, especially in the early stages, but you have to take those leaps and bounds at some point! One year or five years in. My growth is focused on these five Canadian cities. Grande Prairie being my home base, let’s see how the rest of them embrace AHC. #andreaholscherconsulting #growth #expansion #leapoffaith #yvr #yyc #yeg #yyz #yqu #acrosscanada #marketing #storytelling #brandstrategy #smallbusiness #2020 #goals #vision

TRUTH: Great storytelling connects employees to their work. "Connection happens when you see past the details of a task to its human consequences. When you feel connected to the moral purpose of your work, you behave differently." https://hbr.org//great-storytelling-connects-employees-to-

CUSTOMER RETENTION // This goes far beyond just the responsibility of the marketing department. In my opinion, the importance of customer retention should be everyone’s responsibility within the company. Period. Today I blogged about the importance of branding, storytelling and customer retention and how they all work together. And how it goes much deeper than most companies think it does when it comes to creating loyal customers and to any businesses bottom line. #customerre...tention #loyalty #blogged #opinion #expert #marketing #branding #storytelling #hbr #b2b #b2c #roi https://www.andreaholscher.com//the-truth-about-customer-r