AJ Shukoori IFBB Pro

Look at this guy! There's 14 weeks between these photo's. @ahmadfitnow taught him to use his pecs, encouraging more mind muscle connection and less ego lifting. Your form might look good at first glance but your muscles may not be firing the way they need to in order to stimulate growth. You're not going to be able to build a sexy chest by maxing out on the bench press.

We started training Jordan over 2 years ago, right after Brooklyn was born. Spending so many hours with my clients year after year makes them feel like family. When we got into business, we noticed that there were a lot of guru's with split personalities. You shouldn't have to put up a front to entice people. It's all about the relationships. It's easy to build connection in here because we all have the same interests - fitness, bodybuilding and self-improvement. And we all like to take selfies.

My clients keep me motivated! This guy is unstoppable right now. This 5 month FITNOW and JW Foods transformation took Anthony from 200lbs at 22% body fat to 182lbs at 10% body fat. He commutes one hour to see me for 1-on-1 training and pick up his meals every week. Proud of you bro! @anthonyryan122 @jwfoods #GETFITNOW

How would you take it if you gave it 100% but failed anyway? What if you were at your absolute best, but it didn't go your way? I can tell you from experience that you're going to fail. My training career, my studio, my competition history, my client retention and high end customer roster is over a decade in the making. And what the people around me view as persistent success, in my mind I'm still not there yet. I've never forced my ambitions. I've worked hard, I've failed over and over again and that's so crucial if you want to succeed. "The great ones are professional failures, who have failed their way to success." #GETFITNOW

It's not often that you find people who want to see you succeed and grow with you. After awhile, you start to get used to people trying to gain something from you or one-up your successes. But sometimes you get lucky as hell with a badass motherfucker like Bill. I could say so much but I might make him throw up. In 6 months we took him from 20% body fat down to 12%. Tasia is still winning, but Bill's doing all right. #GETFITNOW @jwfoods @tasia_fehr68

The pic on the left was 14 years ago. A lot can happen in 14 years. When I was happy, I was bodybuilding. When I was stressed, I was bodybuilding. When people doubted me, I kept bodybuilding. I didn't know when I was going to get to the Olympia stage or how long it was going to take, but I always had a feeling I was going to get there. It didn't sound realistic 14 years ago. But fast forward 14 years and I've been on that stage twice. Don't be afraid to set big goals. Don't limit yourself to the excellence you can gain through experiencing failure, the influence you can have on others and the personal life you can create for yourself. #GETFITNOW

By the time Allen was 16, he'd made his first million dollars. He's was featured in magazines for his creative ways of making money. He hasn't slowed down since then. He's still a passionate workaholic and he's applied his professional work ethic into his fitness goals. He's lost 100lbs, got off all his prescription medications and personal trains with us 6 days a week. This guy has become family over the last few years and we don't know what we would do without his constant support and advice! #GETFITNOW

When I started bodybuilding 12 years ago I had the idea that I needed to eat everything and anything I could get my hands on to gain size. I got fat quick. Take your time! You can't turn into superman overnight. Marcus has been training with us for 5 months now. We've managed to put 20lbs on his physique and keep him in good condition with sound meal planning and one-on-one personal training to hold him accountable. All of his meals are prepped by JW Foods too! #GETFITNOW

A lot of people drift along and let life happen to them. I know what that's like because I did that for a long time. It's impressive to me when someone much younger already has a plan in motion. In the 4 years I've been training Brandon I've learned a whole lot from him. He knows where he's going and what he stands for. He just bought his second house and runs his family business. He understands the importance of having a blueprint for his future to make sure he's comfortable and successful - much like how bodybuilding requires lasting intent and long term planning to keep improving year after year. Proud of you brother #GETFITNOW

This will be my fourth year training Atif. Atif is a business owner who likes to travel the world, but he also makes it a priority to train with us 3x a week. We had a packed studio this morning so we asked our clients why they choose to stick with us. The common answer was that people buy from real people. I see my clients every day whether I'm 10 months out or 3 days out. They see me in the trenches. They see me when I'm holding water. They see me when I haven't had a carb in days. They get to feel my passion and witness the discipline that it takes to get to the top. So they stay. Because iron sharpens iron. #GETFITNOW

Take it slow. This sport isn't about who passes the finish line first, it's about who looks best on the day #GETFITNOW

This is an unedited shot from this morning after my re-feed last night. If you do it right you shouldn't hold water or feel tired and bloated the next day. Some people can re-feed more often than others, most often this depends on body composition and how hard you train. 2 weeks out now from guest posing and 5 weeks out from the Pittsburgh Pro! Join myself and fellow IFBB Pro's Eren Legend and Anya Ells at FITNOW Studios this Saturday April 2nd for the OPA Workshop/Fundraise...r for Homeless Youth. Catered by JW Foods and discounts from Absolute Touch, the official tanning sponsor for the OPA. Schedule: 10am- Bodybuilding 11:30am- Classic and Women's Physique 1pm- Bikini 2:30pm- Men's Physique and Figure Spots are limited. Email [email protected] to reserve your spot! #GETFITNOW

Reppin' @doyoueven on leg day before Easter Dinner tonight! My guest posing spot is coming quick, 3 weeks out now and leaning out nicely with 2 refeeds a week! Join myself, Eren Legend and Anya Ells at FITNOW Studios next Saturday, April 2nd for the OPA Workshop/Fundraiser for Homeless Youth. Catered by JW Foods and discounts from Absolute Touch, the official tanning sponsor for the OPA. Schedule: 10am- Bodybuilding ... 11:30am- Classic and Women's Physique 1pm- Bikini 2:30pm- Men's Physique Spots are limited. Email [email protected] to reserve your spot! #GETFITNOW @erenlegendifbbpro @anyaells @absolute_touch @aroundtheopa