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Phone: +1 604-726-5445



Website: www.alexandrasamuel.com

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Alexandra Samuel 28.01.2021

Today in The Wall Street Journal's new Experience report, I cover a growing problem in the research and marketing world: feedback fatigue. I myself get aggravated by the sheer volume of survey requests I receive -- and not just because they contribute to #email #overload. I'm concerned that companies are sabotaging their ability to get useful #customer #insight and provide great #customerexperience, simply because they're asking for too much feedback, too often. So I spoke with a bunch of experts on #CX and #marketresearch, and got their take on this growing problem.

Alexandra Samuel 23.01.2021

Coda had a bigger impact on my work in 2019 than any other technology I use. It's a flexible platform that you can use for something as basic as note-taking or spreadsheets, or as complex as building your own product management platform. Today in the Harvard Business Review, I map out how you can use tools like Coda boost your own productivity by building the tool of your dreams.

Alexandra Samuel 31.12.2020

Is our constant social media sharing turning us all into neurotic, narcissistic micro-celebrities? To get some answers, I dug into the history of celebrity and I don't know when I've been more fascinated by the JSTOR archives! (My very favorite bit was the hand-wringing over Marie Curie.) To find out what nineteenth-century celebrities can tell us about the social media spotlight, check out my latest for JSTOR Daily.