Allison Garber Communications

Congrats to my client Erik Nobbe for his successful launch of Resqunit. The company will call COVE in Dartmouth, Nova Scotia their Canadian home.

Congratulations to Resqunit for their expansion to Canada, and for making their home here in Nova Scotia. "In addition to our strong and proven fishing industry here in Nova Scotia, the province and city also works to nurture innovation and enables businesses to thrive," said Erik Nobbe. "Establishing Resqunit's base at COVE here in Dartmouth, Nova Scotia, made perfect sense." https://www.newswire.ca//resqunit-launches-canadian-operat

"The words 'research' or 'neurotechnology' typically invoke visuals of men and women in white lab coats, staring into microscopes, completely isolated from the day-to-day realities experienced by those with brain disorders. While this is a misconception, it's an understandable one given the differing worlds that often inadvertently occur between the science community and Canadians who are living each day with brain disorders. The Ontario Brain Institute (OBI) has been strivin...g to not only close this gap but amplify and promote all that Ontario has to boast of when it comes to our leadership in neurotech." https://www.therecord.com//9442102-harnessing-ontario-s-b/

Great video showcasing the importance of Natural Gas from my new client, Heritage Gas. The video was produced by Arrivals + Departures Advertising, one of my favourite groups to partner with. Enjoy, and share! https://youtu.be/SHYDZekleYA

I've so enjoyed getting to know Jan Miller and better understand the impact Trans Atlantic Partners has had on our local film community, and the overall economy. Today producer Ann Bernier shared a wonderful overview of the Program in The Chronicle Herald. "For those of you who plan to visit shows at the FIN Atlantic International Film Festival, or who will be following along with the updates from the Toronto International Film Festival over the next two weeks, know this: TAP has played a significant part in educating, motivating and driving some of today’s most exceptional producers who are making the films that build you up, tear you down, and if we’re lucky, make the films that change your life." http://thechronicleherald.ca//1596853-commentary-program-f

A young Ally. Taken when I was a few years into my PR career at Extreme Group, now known as Arrivals + Departures Advertising.

"Why (philosophers dearly love this word) am I up on my soapbox, extolling the virtues of an ancient practice like philosophy? To be honest, I'm a little scared. No, I'm a lot scared. The vast majority of us don't spend nearly enough time thinking, and it's really starting to catch up to us (i.e. post-truth society, alternative facts, fake news). We're not only eyebrow-deep in logical fallacies, but they're impacting our quality of life, our future and the rest of the planet. We have more information at our fingertips than at any other point in our history, and most the time, we haven't the foggiest idea what to do with it. Philosophy was made to handle stuff like this, and I really think it can help. We need to stop seeing philosophers as dead guys in togas, and start seeing ourselves as part of this amazing practice."

"Four simple rules of spokespersonship (we made up that term) for a G7 leader. That's all we suggested. So basic that almost any idiot could follow them: 1. Don't suck up to your boss; tell him the truth. 2. Never lie to the media.... 3. Don't become the story yourself. 4. When you're in a hole, stop digging."

Great campaign. Hat tip to Jo-Ann Hicks

I've been working with Productions Spectrum on several initiatives for the Canadian Autism Partnership Project for a few months now. I can't praise their product or their work ethic enough. They prioritize hiring employees who are on the Autism Spectrum as well, which makes it even more rewarding to work with them on such an important project. If you're looking for a film production team in Quebec (although they do travel), check them out.

Questionable PR strategy. Make major announcement impacting thousands of Canadians with food allergy, decline interview with one of nation's leading media outlets... 'All products available at our restaurants may contain or come into contact with peanuts, tree nuts or other allergens,' the statement said. The first item to feature nuts will be a new Skor McFlurry. Abigail Brown, senior manager of external communications, declined an interview request on Tuesday." http://www.theglobeandmail.com//mcdonalds/article33644824/

What trends are you looking forward to/dreading in 2017?

Love this column by my friend and PR star Mel Hennigar.

So we're clear, this woman does not represent the public relations industry. She tarnishes the role of a political communications chief and she 100 per cent deserves to be called out. Repeatedly.