Allison Parder Marketing Solutions

Don’t forget to follow up! One of the most important parts of any online strategy is follow-up. It’s the only way to turn leads into business. Once you’ve got your systems in place for lead generation you need a plan to follow-up and turn those potential customers into actual customers.... CRM’s are an essential tool to create engagement and a follow-up flow that is customized to your future customer’s needs. Need help? I got you

Whether you’re a ‘One-Person Show‘ or the leader of a big company, establishing and marketing YOUR brand will attract and help you retain the customers who need/want what your business is offering. I have found that many businesses know their product/service at expert levels, but have no idea who they are as a brand. Working with a consultant or agency can help you put the pieces together and curate a tangible strategy that will align you with the right people.

Did you know you can now choose up to 3 of your favourite comments on any Instagram post and pin them to the TOP? ... Instagram rolled out their NEW ‘ ’ feature in July to all users. This is a great way to highlight testimonials and your most positive comments Here’s how: swipe on the comment you want to pin on an iPhone swipe right on the comment or on an android press and hold then select the pin icon

Here are the top 4 used social media platforms and their highlights. Let's face it, social media can be overwhelming. There are so many platforms and each one works differently and serves it's own purpose. The good news is, you don't need to be on all of them. Do some research and find out which platforms make the most sense for your business. It's best to choose 2-3 and focus on perfecting your content.