Anabea Williams

Looking to level up your beauty biz in 2021? Have the strategies you've used in 2020 not been super effective? Do you even have a strategy? ... Welp, no problem! Here are FOUR marketing strategies for you to level up in 2021 1 SHOW UP To actively serve your clients, you have to first find them or have them find you! How can you do that? Identify who your ideal clients are and be active online with your content, stories and in your DMs! 2 FOCUS ON YOUR CONTENT Instead of focusing on the small IG tips and tricks, your content will speak more to your audience than trying to find the best hashtags Your content will be one of the first things your visitors will see on your page and will be the determining factor for them to become a new follower! So instead focus on creating the right type of content that will speak to them and solve their pain points! 3 YOUR COMMUNITY MATTERS Engaging with your CURRENT followers is more important than you finding new potential followers/clients! Your current followers can give you so much insight into your content and products, so don't forget to make them feel heard and special. Build your community of fans, who RIDE or DIE! 4 COLLABORATE Your "competitors" in your industry can a great way to network and bounce ideas! Get it out of your head that they're going to steal your clients What if they're in a different branch of the beauty industry from you? You're in body sculpting and they're in selling lash products? Let's all build up one another because we're ultimately in the same boat of trying to survive in our businesses! Am I right?! So how did you enjoy these tips? Is there something new you'll incorporate into your marketing strategy this year? If you want to learn now how to create an effective marketing strategy for your beauty business, I have my 90-minute strategy call application in the link in my bio! I help you create content for your page for a month, help you gain clarity and understand how to speak directly to your target audience! See more

You have to first address what went wrong in 2020 so that you won't bring it into 2021 2020 is a year in the books that I'll be telling my children and grandchildren as the year of setting my foundation in a lot of things! ... First, that I've built up my foundation in faith in God! God planted a vision of my calling and where I would be, but I gained sight of the blessing that I lost sight of the journey I learned to take every season as a learning step and to take a look at a perspective in God's eyes, not mine! Second, I realized if I want to change, I have to accept who I was in the past and that I cannot do the same old habits if I want to grow! I always like to compare growth to exercising to lose weight-accept that we have to change our habits, some days will be really bad and we need time to recover! Third, it's okay to fall sometimes because then we'll know what it feels like to be high! I used to be so emotionally attached to my failures because I've realized things were always given to me. I have to prove to myself that if I really want something, I can't give up at the first sight of trials! Lastly, I've started out this business to have more time and financial freedom yet I was never satisfied with the amount of work I've put into my business So most times I would neglect time for my husband, myself or even God! I was never at peace, but I found my balance on how to work with God to produce enough fruits for worship while I work! We all talk about what we're going to bring in 2021, but we have to first address what we've learned in 2020 so we won't make the same mistakes! Am I not speaking facts? 2020 was horrible to a lot of people, but I don't like to look at situations as bad or good because there's a lesson there to learn from God! What have you learned in 2020? What are you NOT bringing into 2021? Let me know in the comments!

Ads are NOT the answer to your Instagram problems Ads aren't the best if you want more followers or get new clients ... IF you don't have a concrete content strategy! When you see results from posts that are doing great organically, then try and think about ads! I will admit they work effectively when you know what you're doing Do you struggle with growing your account and engagement organically? Not sure what to post, or how to grab attention to your business? Book a call with me today! I have 2 spots left for management in January 2021 Let's start off the year with the right support you need Up until this year only, until December 31st, I will be offering $200 off one month of management! Hurry and click my application today! .

"I have website clicks, but no booked services or any sales" It can be a cooooollld world out there, and even more difficult if we don't understand it So here are a couple of reasons why you're business is not thriving on Instagram, stop making these Instagram Mistakes! ... 1 YOU DON'T KNOW WHO YOUR MARKETING TO Plan out in your head who your ideal client is, consider their income, personality, career, family status, relationship status, hobbies, age and location Identify their pain-points and identify their goals to see how you can fit in to help them! 2 NOT REPLYING TO YOUR AUDIENCE You NEED to answer all of your customer's comments and messages, WITH A GENUINE REPLY! Ghosting your customers looks so unprofessional and they will look somewhere else. Show up for your audience DAILY. 3 YOU DON'T WRITE AN EFFECTIVE CAPTION How will you be able to send a message to your customers? Ask a question, tell a story, or connect through words? You need to have an effective caption to resonate with your audience and solve their pain point. First, understand who they are by identifying your ideal client! 4 YOU HAVEN'T INVESTED WITH SOMEONE WHO HAS BEEN IN YOUR SHOES! You technically can market and manage your business by yourself, but is it going to be the best? No...you're going to struggle and not see the results you'll want because it's going to take a lot of trial and error with time to see results! If you need a content creator, social media coach, social media manager, photographer WHATEVER it is, find someone who is an expert! For you to reach your business potential! I have 2 spots left for management in January 2021 Let's start off the year with the right support you need! ~Just like how my husband is holding my hair back from the wind If you want to create a brand that stands out, gain more confidence in your business, and create meaningful connections Let's set up a call today! See more

#businessinspirationideas #businessinspiration #inspirationbusiness #failureisnotanoption #failurequotes #failures #hersuccess #socialmediasuccess #onlinesuccess #successinspiration #failurenotanoption #failuretothrive #failureleadstosuccess #failureispartofsuccess #entrepreneurmind #entrepreneurship101 #businessmotivation #millionaremindset #mindsetofexcellence #businessmindset101 #socialmediaservices #socialmediaspecialist #socialmedianetworking #entrepeneurlife #ceomindset #entreprenuerlifestyle #businessownership #smallbusinesshelp #smallbusinesswoman #bossmindset