Arc & Co. | Design Collective

We were happy to share what our team has been up to in 2020. This is the best time to connect and innovate!

Sneak peak. Good design listens an #interactiveinstallation at @idstoronto when you are there, try talking to the space

Excited to be collaborating with @rochebobois on the space we designed for @blancocanada set up at #IDS20 starts tomorrow...! stay tuned

The Pure Soap Works is a long-standing and well respected company within the natural soap industry. With such a strong and loyal customer base, Soap Works did not want to completely change up their branding, but they came to Arc & Co. hoping to get a refreshing yet cohesive packaging design for some of their liquid and powdered soaps. Furthermore, Arc & Co. designed specification cards that clarify the ingredients, best practices and environmental attributes of each soap bar respectively. Still very recognizable for consumers "in-the-know," but our designs aided the brand to also be recognizable outside of their loyal circle.

The days of going to a trade show with a simple, traditional booth and hoping that the people in attendance will take notice are long over. This was a very passive approach and it could generate a lot of anxiety in trade show participants. No one wants to take the time and effort to set up an exhibit only to find that nobody seems to be interested. You must be proactive and this all starts with the right images and a high level of energy. Trade show consultants understand the going trends in the industry and can coach you on how to implement these factors into your exhibit. Maybe trade show guests are now more interested in samples or like to see the exhibit host out in front of their post as opposed to lingering behind it. #tradeshow #exhibit #design