Ashley Smith Communications

Lead with a story, strong call to action, and show real people: classic marketing tools backed by neuroscience. Have you felt especially moved by a particular campaign recently?

Taking some time today to re-focus on the creativity I need for my customers. Where am I going next, creatively speaking, where do I want to go next? What do I need to do to adapt, what are my prospects doing to adapt?

The twists and turns in marketing strategies these days is just mind-blowing. A concert for plants!? The artist that thought this up deserves a standing ovation! (And I can't help but admire the title of the article "Suites, shoots and leaves". Perfect!)

Mmm, I love writing a survey. And watching the answers roll in - it feels great! They're really so easy to create these days, and the data is key to building campaigns that will actually reach the people that matter. What are your thoughts on surveys?

Are you a Winnipegger, Manitoban, from here, or come here often? Could you please click the link to do a really quick survey? The results will help a local business build a post-Covid marketing strategy. It's only 10 questions, takes about three minutes, and it's completely anonymous. Thanks. Click here: https://www.surveymonkey.com/r/G7K7K97

In case you missed it, my new book, The Basics of Web Marketing has been released. Sign up today at http://ow.ly/vuUC50zROea and receive a copy. When you do you'll be staying up to date on my latest series and get an early copy of the next ebook.

It's here! Sign up today and receive my ebook, The Basics of Web Marketing! http://ow.ly/8ToE50zRNPt Over the last four weeks, I've been exploring the very beginnings of what could be your next web marketing strategy. From exploring your brand, developing a story and voice, and getting to know your customers, who they are and where they're looking for you - to the start of the strategy, including a snapshot of social media platforms and the website - and your blog! Loaded wi...th tips, tools and inspiration to get you motivated, started and hopefully to keep you moving, The Basics of Web Marketing is what you need to get started marketing yourself on the internet. Sign up today at https://www.ashleygsmith.com/sign-up

As I bring my first series to a close, we arrive at what could be the start of a web marketing campaign. Now that you know who you are (brand story), who your customers are (buyer personae), your voice and tone (style guide), which social media platforms to use, designed a website and opted for a blog (smart choice) - we come to the point where you need to start planning. In "The Start of the Strategy", I give you three tools to break your plan down to its bare bones, forecas...t events to take advantage, and start delegating work to your creative team - or help you focus on what needs to get done now. Check out the latest article at www.ashleygsmith.com/blog/the-strategy and while you're there, be sure to sign up for the eBook "The Basics of Web Marketing" -- coming out tomorrow. When you do, I'll be sure to send you any future eBooks as well.

My life changed when I figured out how to write a blog. For years, I've been thinking it's a journal. No matter how much I tried, I couldn't wrap my head around the real purpose of a blog. Once you realize the blog your business needs is about the answers to the questions your customer has - the rest just falls into place. After that, it's all about planning, creating, promoting and repurposing. ... If you've started up a website and you have social media, a blog is the perfect way to get people from your social media to your site. Check out my latest article, "To Blog or Not to Blog" where I give you five reasons to start a blog and five tips to get you on your way. While you're there, sign up for the eBook coming later this week - I'll send it right to your mailbox. www.ashleygsmith.com/blog/the-blog

To blog or not to blog, that is the question. When anyone starts a web marketing campaign, I always ask, "Have you got a blog?" The response is a mix of disdain and embarrassment. It is a lot of work to maintain and it can be difficult to have things to write about. In my latest article, "To Blog or Not to Blog: 5 reasons to blog (Plus 5 tips to get you started)", I give you five reasons your web marketing campaign should definitely include a blog and five great tips to get... you started. And guess what - my eBook is coming out later this week! Sign up now and I'll send a copy right to your mail box. www.ashleygsmith.com/blog/the-blog

You've decided you need a website? Great! DIY sites make it easy to build a competitive home for your brand. Check out these five tips to help you build a site that works. Learn more in my latest article, "The Website: 5 reasons to get one", where I review the five biggest reasons to get a website (and give you five great tips to get started). While you're visiting, be sure to sign up for the early release of the eBook - coming NEXT WEEK! www.ashleygsmith.com/blog/the-website

Are you missing out on great marketing opportunities because you're nervous about the time and money it will take to get a website? It's never been easier to build a competitive website. Here are five reasons to get started. Learn more with my latest article, "The Website: 5 reasons to get one", where I review the five biggest reasons to get a website (and give you five great tips to get started). While you're visiting, be sure to sign up for the early release of the eBook - coming next week! www.ashleygsmith.com/blog/the-website