Aurum Digital

Which online platform works best for #ecommerce business? One of the hardest tasks for an e-commerce beginner is to choose a proper platform to build their online store on. So many services, so many promises, and so little knowledge. Aurum Digital and our e-commerce clients are happy to share our common opinion, based on years of experience. ... We are positive that the best e-commerce platform is Shopify because it provides so many helpful tools and features your store will need. Much of the helpful stuff is pre-set with many awesome design themes that you will find in #Shopify Theme Library. Of course, some themes and apps will suit one sort of business better than others, and it's not always easy to detect which works best for you, but the great news is, you can always request advice from Shopify support. One of the significant advantages of the platform is the comprehensive support it provides in all kinds of situations. Amazing integrations, easy set up, friendly interface, built-in analytics and many-many more cool things about Shopify we can tell about for hours. Feel free to contact us if you would like to learn more. #digitalmarketing #onlinestore #ecommercebusiness See more

Should You Do Search Ads? The short answer to the question is, Yes, you most probably should. Do you have a minute to learn why? Here you are. It is no secret that most of your potential customers will do online research before making a purchase. They will open Google to see a few nearest available offers, read reviews, compare prices and shipping terms, check the features included in the price and maybe watch a video before they choose you or one of your competitors. Thus, ...being discoverable on search is your first step to winning those new customers. But how do you make sure your website is showing on the Search Engine Result Page (SERP) for a relevant search query? There are two techniques, and I always recommend using both when possible. Search Engine Optimization (SEO) will help you to slowly but surely get to the top of SERP organically, i.e., you will not pay for clicks. The downside of SEO is that it usually takes time to even get to page 1 of the search results. Three months on average. Search Ads are the second strategy, and it does involve a fee charged per each click, but you should know the advantages. First of all, your ads are served only to those who search for specific products or services, which means that pretty much all the clicks you pay for are clicks from potential customers. Secondly, the system will start showing your ads the very same day you launch your campaign. You do not have to wait until the notorious search engine algorithms start ranking your website based on a long list of factors that you are not always able to adjust. Finally, when you pay for search ads, you will clearly see how many new leads/customers you win and thus calculate your Return on Investment (ROI) to decide how beneficial it is for your business. In the ideal case scenario, a business would start with both SEO and Search Ads to gradually switch to 100% SEO. In your case, a different approach might work. If you feel like you could use help detecting the best search strategy for your website, do not hesitate to contact us. #SEM #searchenginemarketing #googleads #leadgeneration

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