BCITMA
3700 Willingdon Avenue V5G 3H2 Burnaby, BC, Canada

Earth day is coming up, and what better way to celebrate it than learning about sustainability with the BCITMA? On February 24, from 3-5pm there will be a sustainability panel with members from TenTree, B-Lab at B Corporation, Delphi Group, and Ocean Wise. Link in bio to register, we can’t wait to see you there.

BCIT has partnered with branded podcast experts JAR Audio, and is producing a branded podcast, and they want the BCITMA’s feedback on the early concept idea. On February 19th from 2:30-3:30pm, Lara Johnson, BCIT Vice President of Marketing and Communications, will present an overview of what a branded podcast is, and how it differs from a regular podcast. We’ll discuss which brands are hitting it out of the park, including brands in the higher education sector. She’ll share the early concept idea for the podcast and get YOUR ideas: do you like it, would you listen to it, how we can make it come alive, and anything else the club’s members would like to offer to make this podcast series memorable. This is an exclusive opportunity for MA members, so don’t miss out!

REMINDER This Tuesday, February 16th attend the First-Year Exclusive LinkedIn Workshop hosted by Megan Simpson from Traction on Demand! Registration is in the link in our bio, if you have any questions please DM us.

Meet Megan Simpson, she will be leading our LinkedIn Workshop. She graduated from BCIT’s Marketing Management program in the Entrepreneurship Option. Megan is currently working for Traction on Demand as the Team Lead for Talent Acquisition. She is the perfect person to gain insight from on generating a LinkedIn profile that will attract all employers! Link in bio to register.

Are you new to LinkedIn, and want to know the best way to present yourself on the app? Next Tuesday at 4:30pm the BCITMA is hosting a first-year exclusive workshop run by Megan Simpson from Traction on Demand. This LinkedIn pro will teach you how to make the most of your profile and stand out as an industry professional. Follow the link in our bio to register for this amazing workshop... can’t wait to see you there !!

COMPETITION SIGN UP CLOSES TODAY Day 2 of Business, but Better features the case and sales competitions with prizes up to $300. The case competition challenges students to work quickly to solve the business problem through the creation of an integrated marketing communications campaign. Teams of 2-4 students will have 15 minutes to present their pitch to a panel of judges featuring co-leads of our client Diversity Circles, BCIT Alum, and Translink’s EDI program lead. ... This year’s sales scenario challenges students to use their sales skills to sign a local restaurant chain into partnership with the company they represent, Salt Spring Coffee. Students will need to conduct basic research and prepare for a 5 minute pitch following the sales negotiation process. Visit www.bcitma.ca/arc2021 for sign up.

Our Member of the Month is Jericho Fillon. Meet the man behind the new BCITMA website. www.bcitma.ca/news/member-of-the-month-jericho-fillon

Day 2 of Business, but Better features a workshop from Amy Sherwood. Amy is the VP of Nonprofit Sales at Traction on Demand leading the largest revenue generating team across the business. She started as a marketing intern while in the BCIT Marketing Management Communications program which she graduated from in 2018. Amy was hooked on the community, not company mentality of Traction, and is passionate about unlocking the potential of the missions that nonprofits seek to serve. These days, if not at home she is at the beach in Kitsilano and you can always count that her french bulldog, Louise, is right beside her. Presented by Telus: Business, but Better is this weekend. Get your tickets now via www.bcitma.ca/arc2021

Day 2 of Business, but Better features a workshop from Kristy O’Leary. Kristy is the Co-Founder and Creative Director of Decade Impact, a strategy consulting firm for businesses determined to leave the world a better place. A multidisciplinary systems thinker, Kristy has an innate ability to identify leading edge entrepreneurs and align them with untapped opportunities to drive breakthrough change. With more than a decade of impact design under her belt she is a veteran in the impact business space and is uniquely positioned to translate how today’s ideas become tomorrow’s impact. The conference is coming up quick, get your tickets now at www.bcitma.ca/arc2021 . See you this weekend.

Presented by Telus: Business, but Better features two simulation competitions with hundreds of dollars up for grabs. SABRE Simulation, or Strategic Allocation of Business REsources, is a flexible business simulation pitting teams against each other for profit and market share. Teams of 2-4 operate as a company by making decisions about their product development, production, advertising and sales. The SABRE competition runs from 3:15 to 6:00 p.m. on day one, with a cash priz...e of $300 for first place. Practice Marketing is the first in a series of 3D, multiplayer business strategy games designed for McGraw-Hill Education’s new line of digital learning products. A multiplayer simulation of the backpack industry, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, real-world environment. The Backpack Simulation competition runs from 4:30 to 6:00 p.m. with a cash prize of $300 for first place. Early bird tickets sales have been extended until Sunday at midnight, make sure you take advantage of our discounted price while you can. Link in bio for tickets.

Meet the First Year Liaison: Darian Roberts What option are you in? Marketing Communications! Favourite Memory: I haven’t been on campus at BCIT yet, which is a shame. But I guess my favourite memory so far is having a late night ZOOM hangout with my set and meeting / bonding with each other, making the best of the situation we are in.... What I’m Looking Forward to: Getting onto campus and finally meeting all my classmates in person for the first time . I am also extremely excited to host my first event as part of the BCITMA!

For a second year in a row, Rethink has been named Strategy Magazine's Agency of the Year. Founded in Vancouver in 1999, Rethink has become know for their innovative approach and creative executions. Last year when a local grocer, East West Market , was looking to raise awareness about single-use plastics, Rethink creatively redesigned their bags with embarrassing logos. The "Bag Shaming" campaign, encouraging consumers to bring their own re-usable bag, earned international a...ttention with articles from Fast Company, Funny or Die, HuffPost and more. The designs became so popular that East West now prints them on re-usable totes. Speaking on the agency's experiential approach, Rethink's Head of Strategy, Sean McDonald said, "a lot of things are experiential packaging design and how you hold something in your hands Interacting with social is experiential. What do you guys think about Rethink's approach? Let us know in the comments.

With thousands of new marketers pouring into the industry every year, how will you stand out in a crowd? The BCITMA is a great way to build your resume with industry relevant experience. Separate yourself from the competition. Send us a DM or visit www.bcitma.ca to learn more.

You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter defeats, so you can know who you are, what you can rise from, how you can still come out of it. - Maya Angelou, American poet Some early week motivation, today may be gloomy but the future is bright.

Meet the Vice President: Tamara Plavsic Option: Marketing Communications Favourite Memories: ... ordering pizza to the library for midterm cramming sessions P a i N t N i G h T late night FaceTime calls perfecting our IMC trip to NOLA basking in the sun with Ali in the Rix courtyard every day incredible friendship and support Looking Forward to: Taking the skills we’ve learned from this program to thrive in our own special ways in industry as we continue to support one another.

Applications close tomorrow Are you a BCIT student who has endured financial hardship because of COVID-19? You may qualify for a one-time, non-repayable grant. Visit www.bcitma.ca/news/bcit-emergency-fund to find out more.

The BCITMA is proudly Canadian. To all those who sacrificed for us, thank you.