Beloved Brands Leadership Learning Center

I wrote this slightly tongue-in-cheek and would like you to laugh a little, but think, Hey, I know that person. I’d like you to see a little of yourself in a few of these and challenge yourself to stop being that type of client. https://beloved-brands.com/clients/... #marketing

Mapping the B2B customer journey to set up your brand to win https://beloved-brands.com/b2b-customer-journey/ #marketing #b2bmarketing #b2bmarketers

If you have a marketing excellence program for your brand management team, the focus should be on the skills related to strategic thinking, brand positioning, marketing plans, marketing execution, and marketing analytics. https://lnkd.in/g7C_8E7 #marketing #brandmanagement

Every brand should have a brand strategy roadmap that includes the vision, purpose, values, key issues, strategies, and tactics. Click on the link below to see how our Brand Strategy Roadmap can work for you: https://lnkd.in/gPnaj-Ai... #marketing

Finding your brand purpose answers the big question of Why does your brand exist? Most importantly, purpose should force you to explore the underlying personal and honest motivation for why you do what you do. When your brand purpose connects with consumers, you will see the power of brand. Ikigai () is a Japanese concept that means a reason for being. Purpose is an intersection of what you are good at, what you love, what the world needs, and what you can be paid fo...r. As a result, I will show how your brand purpose will come to life at the intersection that meets the consumer needs, fulfills your passion, stands behind your values, and yet still builds a successful branded business. https://beloved-brands.com/2019/08/05/brand-purpose/ I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. We show you how to think, define, plan, execute, and analyze. To order Beloved Brands on Amazon https://lnkd.in/eF-mYPe or on Rakuten Kobo: https://lnkd.in/g7SzEh4 or on Apple Books: https://lnkd.in/e6UFisF #marketing #brandmanagement #purpose

Most marketers think of the type of consumers they want to attract. Why not change your thinking and go after those consumers who are already motivated by what your brand offers? So instead of asking, Who do we want? you should be saying, Who wants us? I use seven fundamental questions to define and build a profile of your ideal consumer target: 1. What is the description of the consumer target?... 2. What are the consumer’s main needs? 3. Who is the consumer’s enemy who torments them every day? 4. What are the insights we know about the consumer? 5. What does the consumer think now? 6. How does the consumer buy? 7. What do we want consumers to see, think, do, feel or whisper to their friends? Read more on how to build your consumer target: https://beloved-brands.com/2019/08/27/consumer-target/ To order Beloved Brands on Amazon https://lnkd.in/g_KAyQd on Rakuten Kobo: https://lnkd.in/g7SzEh4 or on Apple Books: https://lnkd.in/g86QBB7 We post new marketing stories every day. Follow to stay in touch. #marketing #brandmanagement #consumerbeheavior

Every brand plan must start with a vision of where you want to go in five or ten years. A well-written brand vision should be the ultimate end-in-mind achievement, which answers, Where could we be? Use these examples of brand vision statements to inspire you as you write your own vision statement. Maybe you will see something that feels familiar to what is in your mind or at least a structure for how you would write your own vision statement. http://ow.ly/yfZn50DG46B... We believe you should get your brand plan down to one page, so everyone in your organization can follow. Make sure everyone who works on the brand has a copy. Everyone should drive against the same vision, key issues, strategies, and tactics. Read our story on how How to write a smart brand plan that gets everyone on the same page http://ow.ly/TND750DG46f You also purchase our brand plan template in a downloadable PowerPoint: http://ow.ly/A8Up50DG46n I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. We show you how to think, define, plan, execute, and analyze. To order Beloved Brands on Amazon http://ow.ly/MLvu50DG46i on Rakuten Kobo: http://ow.ly/we7O50DG46s or on Apple Books: http://ow.ly/vrN350DG46b #brandmanagement #marketing

The best brand leader plays the most crucial role in the creative advertising process. While they are not designed to be experts, they need to know enough to make advertising decisions, but never enough to do the work. With the increasing speed of advertising, brand leaders have taken one step in and often find themselves embedded in the creative development. If you are now doing the work, then who is critiquing and who is deciding if the work is good enough and if it fits yo...ur strategy? Even using internal agencies creates a blind spot. Brand leaders need to step back and let the creativity unfold. As a brand leader, your primary role is to make decisions. You need to provide feedback to move the advertising work to a place where you approve. Read our article on how to make advertising decisions, using our creative checklist. https://beloved-brands.com/2019/10/07/advertising-decisions/ To order Beloved Brands on Amazon https://lnkd.in/g_KAyQd on Rakuten Kobo: https://lnkd.in/g7SzEh4 or on Apple Books: https://lnkd.in/g86QBB7 We post new marketing stories every day. Follow to stay in touch. #brandmanagement #marketing #brandstrategy

We designed our Beloved Brands Mini MBA for marketing professionals looking for access to world-class brand management training You will learn how the best brand leaders think, define, plan, execute, and analyze. We take a realistic approach so you can apply it directly to your brand. You can learn at your own pace to address any specific needs you have. We have five main courses available:... Strategic Thinking Brand Positioning Writing Brand Plans Advertising Decisions Marketing Analytics Each Mini MBA course is $250 USD. Or you can sign up for all five for $1,000 USD. To learn more about how our Beloved Brands Mini MBA can help you: https://lnkd.in/getpWDR #marketing #brandmanagement #marketers