Binary & Co

How to use Zapier to make the data you collect work harder. We put this short 'how to' together to show you how to connect up Facebook lead gen & mailchimp using Zapier. But this process will work with pretty much any 3rd party system if there is not already a native integration. http://ow.ly/icki50GwxYj

Is a plan without action as bad as action without a plan? Three simple reasons why you might put together a great strategy only to see it fall apart on execution. http://ow.ly/UvW550GfFME

Is Amazon Really Worth It? We take a look at the worlds largest ecommerce engine and ask 'What can it really do for you?' https://binaryandco.com/to-the-po/amazon-digital-marketing/

Can't play in the game? Change the game! That's what we did for The Cycling Lawyer. Personal Injury Law is prohibitively expensive for new players. But while most firms are paying top dollar for lower funnel leads we focused on potential clients higher up the funnel. Read our case study on how we setup a full funnel digital advertising campaign for this niche market law firm. ... http://ow.ly/gi9T50C6E4q

Trust is a huge part in determining user engagement with your platforms. Facebook & TikTok have some work to do to gain back users trust in them Useful information in terms of how well advertising is likely to land on these platforms. https://www.businessinsider.com/facebook-is-consumers-least

Who is collecting the most data on you & why? We took a look at which of the tech giants was likely collecting the most personal data and what that means for you and the future of digital marketing. http://ow.ly/xMvg50Bb9HC

TikTok & AirBnB? Interesting interview on how TikTok hopes to appeal to a wider demographic, how they are gaining advertising traction with major brands and what they feel about 'you know who'. http://ow.ly/Gumf50B5chV

What next? Could Covid-19 spawn a whole new type of agency. The distributed 'virtual' agency. Interesting piece in Digiday on how Covid-19 is forcing agencies to rethink how & where they hire. http://ow.ly/I9ob50AGGBF

What is a Digital Marketing Expert? Or what is it that you should really be looking for in a your digital marketing agency? http://ow.ly/Lp1n50Avw3v