Boop Digital

Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. The connection between this approach to content and SEO keywords, is that you will start ranking for 'long-tail keywords' (search terms that usually look like longer sentences or questions). When you start ranking for those kinds of keywords (which you might find happens quickly with this approach since they tend to be less competitive to rank for anyways), you will also be sending more targeted and interested traffic to your site because they are looking for answers to specific questions and you will be the expert there to answer them! Human first marketing is always the goal!

Page speed is considered one of the most important technical SEO ranking factors according to Google. To figure out how fast your website is (and how to fix it) use Google's free online tool called 'PageSpeed Insights.' Feeling lazy? Take a look at these numbers and you will start to realize it might be worth taking a look at!

It is #techtuesday so we are sharing one of our favourite FREE marketing tools for your business. Do you use gmail? Mailtrack is a free chrome/gmail extension that will show a very visually appealing + simple checkmark beside emails once they've been sent, and double checkmarks once they've been opened. This is perfect for sending emails to clients, prospects, etc. You can also see if someone has checked the email multiple times without sending a reply. It is such a simple tool, but makes me understand my customers so much better.

Why is it so important to try to rank on the first page of Google search results? The numbers are in! (Data pulled from study by Backlinko in 2019)