Parcel
536 Eastern Avenue M4M1C7 Toronto, ON, Canada

As we approach month 8 of working from home, we’re sharing what’s working and what’s not as we embrace the virtues of collaborating virtually. https://www.parceldesign.com/insight/wfh-wtf/

If building better customer relationships is a priority, it’s time to stop hard selling and start leading. https://www.parceldesign.com//six-ways-to-tell-if-your-br/

Studies show that buyers read seven reviews on average before deciding to trust a business - here's how to harness these reviews into your own web presence. https://www.parceldesign.com/insight/spread-the-word/

In our studio, we talk a lot about how the most effective brand platforms should be launchpads versus straight-jackets. That’s our philosophy when it comes to creating Brand Standards Guides, but it’s increasingly coming up in our logo design process, too. https://www.parceldesign.com//logo-design-doesnt-have-to-/

Torture Exposed, an online exhibit displaying artifacts from the infamous Castle of Nuremberg Torture Collection, sought out Parcel for the design of their identity and online gallery. Working in collaboration with historians and academics, the Torture Exposed mandate was to share the untold narrative of torture devices. This project presented an interesting challenge: from a design perspective, how do you re-invent a taboo subject? Read more about our process below. https://www.parceldesign.com/works/dark-justice/