BY's Consulting
Ottawa K1K 0K0 Ottawa, ON, Canada

I truly believe and follow this interpretation.

I was recently asked about using influencers to help market a service/product and if I had any tips. As marketers we look at all tools to help with promotion and using influencers is just one more tool at our disposal. But we need to apply the same marketing principles which means doing research to find out if influencers are the proper tool to reach a specific audience and if so, which influencers should be used (align with your brand's philosophy and image). Social Media Examiner did a great piece that addresses using influencers and things to consider. Have a read. It's worth it. https://www.socialmediaexaminer.com/how-to-recruit-paid-s/

When someone hands you a flyer, it's like they're saying here you throw this away. - Mitch HedbergWhen someone hands you a flyer, it's like they're saying here you throw this away. - Mitch Hedberg

I'm often asked what counts as a "video view" on various social media platforms. The data can be a bit deceiving if you don't know and is not always the same across the board. Thankfully Buffer developed a handy little guide to video metrics chart.

Well look what just became available in Canada! The platforms to consume video content just gets bigger and bigger. Great for consumers.