Caiden Media
3271 Bloor St W, Unit 202 M8X 1E2 Toronto, ON, Canada

In many parts of the world, the pandemic coincided with major social upheaval and intensifying of moments like Black Lives Matter movement in the U.S. A need for change has arisen. Allyship is the practice of emphasizing social justice, inclusion, and human rights by members of an ingroup, to advance the interests of an oppressed or marginalized outgroup. According to Forrester, 68% of Americans say that a company’s social- responsibility reputation influences their purchasi...ng decisions. This awareness is not going away and will likely influence brand choices moving forward. Being a socially responsible company or brand can bolster a company’s image and build its brand. Social responsibility empowers employees to leverage the corporate resources at their disposal to do good. Formal corporate social responsibility programs can boost employee morale and lead to greater productivity in the workforce. Make sure you are actually doing the allyship work to help you and your business contribute to a more just and equitable world. See more

The constraints COVID-19 placed on mobility caused many people to make their personal spaces as multifunctional and comfortable as possible. While this inward focus on comfort will likely continue, consumers are also yearning for ways to move beyond their homes and get back into the wider world. Using Google’s search analytics and data, we found that a lot of people were searching for simple house designs as well as virtual tours. One example was Musee d’orsay virtual tour. ...With the stay at home order in place, its a good idea to look into what next steps to take for your business in order to give your customers a safe option to view your store from the comfort and safety of their homes. We can help you create a 360-degree view of your business location to give customers a more comprehensive and practical insight as well as staying innovative to keep clients and customers in the know. Looking to have a virtual tour of your business on Google? Visit our website at https://www.caidenmedia.com or Contact us! #googleanalytics #googlevirtualtour #marketing #digitalmarketing #socialmedia #consumerinsight

The pandemic has placed constraints on peoples ability to establish and maintain relationships in the real world. So people have sought alternative ways to connect, placing renewed focus on those closest to them, both interpersonally and within their communities. One of the most searched up topics are apps used online to meet up with friends or meet new people. Another example was small local businesses. These small local businesses were all found being advertised on different social media apps like TikTok and Instagram.

To get ready for 2021 and beyond, marketers will need to embrace agility over certainty, make data and analytics part of their business process and provide customers with a more personal and seamless experience. For the second customer truths this week using Google’s data of 2020, we talk about the bargain for balance in our lives. The aspiration of having a normal and balanced life was a desire most of us had before the Pandemic affected us back in March. However, now with all of us in lockdown and everything canceled and closed the need for a normal life is crucial and has become a craving. People will continue to negotiate with themselves and others to establish boundaries and restore a sense of balance across emotional, physical, and psychological dimensions.

With a pandemic and social confusion creating deep behavioural, economic, and technological shifts, making sense of 2020 might seem a nearly impossible task. However, based on Googles search queries from 2020. They were able to gather up 5 key insights to help marketers get ready for 2021 using their customer behaviours data and surveys. Starting with the first one Creating Control. As we head into 2021, people are still faced with a world filled with uncertainties. They ...will continue to value signals of reassurance and safety, and seek out ways to proactively take control and be able to improve their lives. How can marketers help consumers not only survive but actually thrive? People are searching for ways to gain control over their immediate environments, and items or activities with emotional benefits. Examples of Functional benefits; WFH (desks, desk chair, Kids desk) Cooking (Dinner ideas, How to cook, cooking) Home improvement (Stores, furniture, TV) Examples of Emotional benefits: Hobbies (Xbox, playstation, hobby) New pets (puppy finder, trainings, puppy names) Coming next is Bargaining for balance Follow us to stay updated!

1. Make sure you start your email campaign at least a week advance to whet your customers’ appetite. 2. Consider offering your long-standing customers a special VIP offer over email. 3. Follow up after Black Friday and Cyber Monday to ask for feedback and invite them to revisit your store. 4. Adding an automated abandoned cart recovery email is a great way of stopping customers slipping through the net. 5. Stay on top of what your competitors are doing for Black Friday and Cy...ber Monday by subscribing to their email list. #emailmarketing #traffic #customerstisfaction #digitalmarkeing #ecommerce #marketing #email

1. Watch out for Black Friday and Cyber Monday hashtags to piggyback on. 2. Facebook is the most effective channel to drive traffic to your site and generate sales. 3. Use social media plug-ins available from ecommerce website builders to integrate your store with social media platforms.... 4. For adverts: Choose a quality product image and add your logo and some text advertising your deals, circulating the advert at least few days in advance to build excitement. OR Let us do it for you!! :) Link below! https://caidenmedia.com/ #socialmedia #advertising #digitalmarketing #sales #ecommerce #branding #quality #socialmediamarketing #website

#Christmas is only few weeks away, and that means that #brands need to ensure they have plans in place to maximize the #holiday shopping season, and their subsequent sales performance, after a highly disrupted #2020. Click the link below for customized digital solutions for your business. https://caidenmedia.com/... #sales #marketing #ecommerce #digitalmarketing #marketingstrategy #smallbusiness #christmasmarketing

#CaidenMedia provides you with the best possible digital solutions & strategies to increase your holiday/seasonal sales. Click the link below to learn more.. https://caidenmedia.com/ #customerexperience #seo #webdesign #holiday2020 #digitalbusiness #boostyoursales

In order to ensure you have everything in place, the website experts have put together this updated list of Black Friday and Cyber Monday tips and reminders, including marketing pointers, listing notes, discounts, etc. #webdesign #digitalmarketing #website #blackfriday2020 #cybermonday #email #discounts

Twitter has shared some new info on emerging consumer trends and habits, which could play into your on-platform efforts over the coming weeks. #digitalmarketing #ecommerce #twittermarketing #smallbussiness #smallbusinesswebsite #holiday2020