Calder Bateman
10241 109 St NW T5J 1N2 Edmonton, AB, Canada

In 2017, Calder Bateman Communications designed and executed a broad public & stakeholder engagement for the Edmonton Arts Council. The result was a new 10-year Arts & Heritage Planhelping infuse culture, arts, and heritage into every aspect of the civic landscape through to 2029.

Homophobia is a real issue in team sports. We created Pride Tape as a badge of support to LGBTQ2+ youth to show we're all on the same team. From a successful Kickstarter campaign to NHL #HockeyIsForEveryone nights, we've fostered more inclusive communities one roll at a time. #PrideTape earned Calder Bateman a Best in Show at the 2016 ACE - Advertising Club of Edmonton Awards and a Clio Sports Gold at the 2017 CLIO Awards!

Casual homophobia on social media is a global problem. Calder Bateman launched NoHomophobes.com as a social mirror, tracking and displaying homophobic slurs used on Twitter in real-time. No Homophobes generated worldwide news coverage & garnered a host of national awards.

Even before the rise of dating apps like Tinder, promiscuous, casual behaviour towards sex was extremely prevalent amongst youth on online dating websites such as Plenty of Fish. Alberta's youth weren’t considering the risk of syphilis and other sexually transmitted infections (STIs). To change their casual sexual behaviour, we created a mock dating site and parodied sexy late-night TV commercials that both entertained and disturbed audiences with the irony of the campaign. After the campaign, visits to STI clinics increased by 17% and Calder Bateman was awarded a Gold Clio at the 2012 CLIO Awards!

From 2002-2010, Alberta’s grizzly bear population dramatically declined due to government-caused habitat disturbance. To generate public awareness and overturn the misconception that hunting was the single biggest threat to grizzly bears, Calder Bateman developed an integrated campaign featuring a fictitious anti-grizzly bear extremist group. After the launch of the website, public outcry resulted in a 240% increase in donations to the Alberta Wilderness Association and ultimately forced the Government of Alberta to designate grizzlies as ‘Threatened Species’.