Conversion Copy Co.

Keys to Conversions Summit is live as of today! So many fab talks by women I follow, personally know or am thrilled to discover. Really privileged to play a part. https://keys-to-conversions-summit.heysummit.com/

Every fundraising gala should take a cue from this one. Pick a cool spot. Ask a good winery to donate. Keep the speeches short & entertaining. Nicely done @thrivingforgood. @ Gastown

My mom, love her, pulls out all the direct response persuasion levers in her messages. Never just one. She's the ultimate in objection handling. Spot the techniques here:... - Referencing past commitments (principal of consistency) - Lowering the stakes of taking action - Guilt - Appealing to my better self - The possibility of future regret Obviously, my next message was "I submit!!!"

Fun times this weekend at the Legendary Life conference! The most face time I get at work is on Zoom, so connecting in person with other digital marketers was fabulous.

So proud of the student I've had working on-site as a content writer. She's just 16 and she produced this fully-researched 4.5k-word article for my client - blown away! https://naturalcalm.ca/lyme-disease-in-canada-and-one-woma/

But what was inside - I mean, knowing full well this plays into a click bait headline trope - kinda blew my mind. WHO sends video invites?? Tarzan Kay does.

Getting mail is exciting! Especially from Tarzan Kay! I mean, she had the chutzpah to legally change her name to Tarzan.

Facebook tells me if I don’t publish something, my page will be unpublished. Here’s a pic of my standing desk & pink velvet office guest chair.

Well.ca is undoubtedly the biggest e-commerce player in natural health. Excited to place an article for my client on their site! https://www.blog-well.ca//magnesium-supplement-how-to-cho/

Sometimes this kind of email list growth can happen in a single day. ONE day. Chalk it up to a good opt-in page...but also a very attractive lead magnet. #emailmarketing #digitalmarketing #copywriting