Chad Miller

Never be ashamed of yourself or any of these other things...

No longer see your incapabilities as obstacles, see them as opportunities.

"Can You Push The Lawn Mower?" That was the question my dad asked me when I was around ten years old... "Can you push the lawn mower?" ... I shrugged. He told me to come around and get behind the lawn mower and see if I can push it... Now here's the predicament... I already KNEW I could push the lawn mower. But I didn't want to. I didn't want to because you can probably tell what was going to happen next if my dad found out I could push it... He would make me mow our entire backyard, which was stuuuuupid big with tons of grass... and during the summer. So what did ol' sneaky Chad do? I got behind the lawn mower and faked being weak. I nudged and nudged and made a few sad ten year old grunts and then gave up and said, "It's just too heavy, dad." It totally wasn't, but I fooled him and he said, "OK, maybe in a few more years." Anyway, this story got me thinking about how you should talk to your prospects as you build your online business. You don't ask them if they can do xyz... You give them a reason to do xyz... Why? Because when it comes to any sort of work, people will innately choose the path of least resistance (we all do it). People will choose the easiest way possible. So how do you get someone to whistle while they work? You give them a benefit. Example: If you can mow this lawn, then you will be rewarded with some extra cash to buy more soda at Walgreens (that's where my money went at the time). It's that simple, and that complex. Remember this: as you learn how to do online marketing, you will discover most people want to know "what's in it for them." So tell them. Talk soon,