Champagne & Tequila Digital

I may have told you before, but I grew up in a local family business,( The Lido Restaurant, for anyone local who may remember!) and although I didn’t realize at the time my parents so heavily relied on the tourism and travel support that came when tourists would come to visit Niagara Falls. If their business was still open in 2020, it breaks my heart to think it may not have weathered this storm. The Niagara Region (and beyond!) is filled with amazing, incredibly talented mak...ers and small business owners who, have really taken the brunt of 2020 closures. Although my business has been able to survive through this trying time- I have been overwhelmed with the way you all have shown support for the services and new digital products that I offer. I can only imagine how much your support would mean to the other small businesses, makers, brick and mortar shops, restaurants and more! Some businesses are truly fighting for a chance to cook a meal for you, make gifts and clothing for your friends and family so they can keep going, keep moving and have a chance to grow. There are so many moms, just like me, who has to be the virtual school teacher, the cook, the cleaner, the snack maker, the entertainer all while also running a business that thrives on helping others build theirs. I have support, a partner and a family who helps as much as they can- I know not everyones situation is the same. Please support local. Please support small. You have no idea how much your single purchase can impact someones life. I am going tag as many small/ local business owners as I can- I would love your help in tagging anyone I may not think of right away!- feel free to tag yourself too if you are a small business owner! #shoplocal #shopsmallbusiness #littlebusiness #ourhomestc #makerssupportingmakers #niagarabusiness #niagaraonthelake #supportblackownedbusinesses #supportyourlocalbusiness

Comment below if content is a struggle for you and which one of the 5 reasons I suggested fits you the most When your content feels like a chore, whatever you post is going to be a bore. Ok, seriously though, hear me out. ... Content matters A LOT when it comes to marketing your business on social media. Creating content that your audience can connect with, that gives them a reason to see you as the professional you are and to encourage them to take action in your community or on a promotion, service or offer you have available. The one thing that has helped me SO MUCH with my consistency is finally finding my Content Language. Finding Your Content language is about figuring out which format and which context you feel the most comfortable delivering your message. When you feel confident, clear and motivated to share your content and deliver the information; you WILL find time to Create content, you WILL find time to show up consistently you WILL connect with your dream clients through the messages you share. I want to help you find your content language and develop content that converts- check out the link in my bio to take advantage of the Black Friday Bundle available now for a limited time!

Im not sure who needs to hear this right now, but you are allowed to say no to things that don’t align or allow you to do or be with the things you love. You started this with a WHY. Whether your babies are human or fur or your why is others or simply your desire for more, you have a purpose and a mission.... When it all starts to feel a little overwhelming. A little too much to handle. Always go back to why you started all of this in the first place. I would love to know why your WHY is right now

More than 150 million people message businesses through Instagram Direct every month. 76% of people who message a business do so for customer service or support. 64% of people would rather message a business than call to deal with a customer service issue.... (Ref. @hootsuite) So- even if you are a super duper small business, at some point you are going to need to deal with customer service as you grow your customer base. I broke down how I create these systems for my clients up there in the carousel so if you missed it- scroll up and slide to the left!

You know we train the Algorithm right? Like, your experience on Instagram is custom to you and no one else experiences it the way you do? You’ve trained the Algorithm. Every time you follow someone, like something, watch a story, skip a story watch a reel 30 times, how often you are active, posting consistency-Has all contributed to developing what is your custom Instagram experience. So what if you don’t love or relate to everything you see?... HOW TO TRAIN YOUR ALGORITHM If you want to see more of something, engage with similar content more often. Only like posts you genuinely like. Follow accounts you want to engage with. Instagrams technology feeds off of user habits. What you engage with most, you will see more of.

By looking at your profile, and not having any form of conversation with you- could new visitors answer these questions? Who are you? What do you do? What services or products do you offer?... How can they book a call or buy your products? If they can’t answer all of these questions by looking at your bio - not even scrolling your feed- you may want to avoid going viral. Seriously! You are so focused on getting MORE people and MORE followers and MORE likes- but if these people start showing up and don’t know what to do, they are leaving real quick boo! So what do you do? How do you get them to stay? You set up a profile that gives them all the info they are looking for. That holds their hand from entrance to end game. I am covering exactly how to do this in the Your Profitable Profile Workshop happening tomorrow September 29th at 9pm LIVE with a replay provided 24 hours after. CART CLOSES AT MIDNIGHT so if you want to join me live the link in my bio is your ticket

TAG someone who uses their platform to bring awareness to something- ANYTHING that is in effort of bettering the greater good. You know what’s REALLY gotta change? The idea that someone being their real self and sharing their real thoughts is refreshing. Like wtf? Why has it become so acceptable for us to hide behind words other people have said before or editing everything to fit a theme or say the right thing.... Whether it’s in your business, your life or in support of change say wtf you are really thinking and feeling, we’ve got enough BS out there, you don’t have to waste your time creating anymore.

I’m sorry that we used you. I’m sorry that you were used to sell products, that you were the face of campaigns you didn’t get say in. I’m sorry that you were used to gain followings.... I’m sorry that your beautiful life and beautiful heart were taken from the people who loved you most. I’m sorry that even though so many fought so hard, the system worked exactly how it was built to. I’m sorry that my words won’t help anything. I’m sorry you haven’t received justice. I’m sorry Breonna. #blacklivesmatter

Need some content ideas for this week? Share a post that answers each of these questions about your product/ service and voila- 5 posts, week complete Something we tend to neglect is actually talking about the things we offer. Informing your audience doesn’t mean you are being salesy.... Your average user doesn’t check social media on the hour (I know SHOCKING) and most likely your ideal client or customer is an average user. Therefore, in order to reach these beautiful people, you gotta talk about your offerings more than just once a week! If I came to your bio right now- could I answer all 5 of these questions?

30 minutes a day then put the phone away. Can you do it? Should it be a challenge- because I’m down for this challenge. ... Especially since I work full time in social media. But could we do it? Like, actually run our businesses marketing on just 30 minutes a day? How long do you currently spent on your screen time report? How many other things could you get done if you weren’t in front of your phone but your business was still moving? . . . . . . . . . . #9tothrive #thisgirlmeansbusiness #hustlewithease #thebossbabesociete #hersuccess #creativeentrepreneur #sheboss #girlbossparty #businesstoronto #femalebusinessowner #womenofimpact #businesshacks #businessstartup

Are you cat fishing your audience? @brookevillanovich made a killer point in her recent post on professionalism vs being yourself. Before you head over and read her kick ass post, let’s chat for a sec. I have totally been duped by this SO MANY TIMES.... One time, I met up with an influencer who always shared really great tips, exciting stories and had a hell of an online personality. I KID YOU NOT, she sat in front of me when we met up for coffee and after taking her selfie and insta story of the table completely ignored me the ENTIRE of me finishing- what I wished so bad was a to go - coffee. You don’t need to be the biggest personality! You don’t need to be the most composed, correct or unoffencive. What you NEED to be - is the same person in real life as the person you portray. When you are two different people it’s really difficult to maintain trust and credibility. So- instead of working so hard to create a persona, chill the F out and just be your dope self! Not everyone is going to love you-or even like you- but the ones that do- those are your people! . . . . . . . . . #personalbranding #smallbusinesssupport #smallbizsquad #socialcurator #tnchustler #9tothrive #dreamersanddoers #momswhohustle #smallbusinesscheck #marketingdigital #beyourself #doyou #authenticself #keepsocialmediasocial

WIN A LIVE AUDIT AND FREE SPOT IN THE YPP WORKSHOP Since the doors opened on Thursday all 5 of the LIVE Audit spots for Your Profitable Profile Workshop On September 29th! A few questions have come up, so here are the answers you’ve been waiting for!... What time is the workshop? 9pm EST Will there be a replay? YOU BET! 24 hours after anyone who was part of the live will receive the replay How will this workshop change my business? This workshop is focused specifically on setting up your profile to make sure that the eyes you are working so hard to attract, are guided appropriately when they arrive! For me, this changed the way I book new leads- for you this could mean sales in your sleep! Ok if you have made it this far then you have EARNED a chance at this giveaway! WIN A LIVE AUDIT AND FREE SPOT IN THE YPP WORKSHOP COMMENT below how you found my account TAG 2 other business bosses who could use an audit The winner will be announced on Friday September 18th! Good luck . . . . . . . . . #socialmediaprofessional #socialmediamarketingservices #digitalmarketingtools #socialmediahelp #smallbizsquad #9tothrive #smallbizsquad #tnchustler #smallbusinessesrock #smallbusinesslove #brandingyourself #girlbosshustle #freelancetofreedom #socialcurator #socialmediaexpert #socialmediacoach #socialmediaconsultant

I made one small change in my business last month and attracted 2 of my highest paying clients to date. The best part? You can do it too and it’s so easy and will allow you to step back and let this work it’s magic. It’s not hashtags, it’s not an assistant, and it’s not a big time investment, mastermind or coach.... Tune into my stories tomorrow and block off a Date with me September 29th. Details coming soon . . . . . . . . . . #keepsocialmediasocial #torontobusiness #womeninspiringwomen #femalentrepreneur #9tothrive #thisgirlmeansbusiness #girlbossparty #girlbosstribe #marketingagency #digitalmarketingstrategy #brandstrategy #socialmediatoronto #socialmediamanagement #savvybusinessowner #socialcurator #tnchustler #smallbizlove #smallbizmarketing #freelancelifestyle

You chose this. You chose to give up a comfortable salary, consistent hours and paid vacation time. You chose to pursue something that you had no guarantee would work.... You chose the late nights, the early mornings. You chose to hire clients that paid you late or not at all. You chose to put your clients first, when the whole point of this was to put your family number one. You chose to keep going in the moments that felt the easiest to walk away. So why are you, in a place of such success and opportunity doubting your ability? You got this. Take your time, drink some wine, watch a show or actually spend time with the reasons you are doing all of this. You chose this, keep choosing this, keep choosing you. #notesinmyphone #pursueyourpassion #mamapreneur #mamahustle #getitmama #doitfortheprocess #tnchustler #motherhustler #fiercewomen

It’s the last Sunday in August - are you ready to unleash your September content?! If your answer is no- honey grab a glass and let’s chat. Having a content Schedule or at least pre-planning out some of your key posts and messages is an easy way to make sure you never have to say What the F do I post today?!?.... Although it may seem intimidating, try and break down your month into my 444 process. Post about FOUR topics, for FOUR weeks, 4 posts per week. When you break that down, you only need to create 16 pieces of content in order to make it happen! So, read this post, or save it for when you are going to sit down and plan (possibly with some pinot or Merlot?). Something to remember is that by having these 4 posts laid out that touch on your 4 pillars of content, if you happen to post more than that’s great but if you loose motivation you are covered I’ve got a little surprise on the last tile so let me know if you are interested @ Ottawa, Ontario See more

Start talking more about the shit you think people don’t care about. We all have certain topics or passions or opinions that we are a wealth of knowledge on. For some reason, as soon as we start to take our marketing seriously we either avoid or throw out those topics.... Do you have one you can think of? You know where you don’t think it really fits the focus of your business and you don’t think anyone really wants to hear about that stuff? Honey, unless you are talking about hemorrhoids ( which depending on your field may still be relevant) I am going to encourage you to take the leap and start sharing. See, on EVERY SINGLE connection call I have with potential and current clients, at some point they always bring up something they want to share about but feel like no one would really care. You need to look at it as more of an opportunity than a road block. By sharing content that you don’t often share or opening up a new aspect in your business story- you are actually giving your audience/ clients and customers something new to relate to. RECOGNIZE>RELATE >REVEAL . . . . . . . . . #businessbuilder #marketingtips #smallbusinessmarketing #socialmediamanagementservice #socialmediamarketingtips #socialmediastrategy #contentmarketing #contentcreator #marketingplan #marketingadvice #marketingconsultant #9tothrive #girlbossparty #mompreneurlife See more

It doesn’t have to be this way. You deserve to grow your network and your business and you deserve to be taken SERIOUSLY. When you succumb to the fast track to successmentality, 9 times out of 10 you are also loosing your dignity.... Call be a b**** but when you come sliding into my DMs trying to sell me something or tell me I need a bigger following or that your program is going to change my life, I immediately swipe left and hit delete. You spend SO MUCH TIME wasting your energy sending mass DMs to people just hoping that if 10 of the 100 you send out in a day turn into 2 sales you will feel like it was worth it. But it’s not. I’ve been there. All of these methods I’ve done. I’ve been managing social media since 2014 and YOU NAME IT I have done it (yes that means buying followers and buying engagement- the good old days ). The ONLY tried and true method I have used to grow my network and ultimately my business is building REAL connections. Have you ever done or are you doing any of these things and have a different opinion? Let’s chat below @ Niagara Falls, Ontario See more