C O D Y M A Y

On this episode, special guest Alex Charfen joins us from Austin, Texas to talk about the power of entreprenership, "The Hunter as a momentum-based being", mind...set, social media/podcasts, and how to build and scale your business... Alex's Facebook: https://www.facebook.com/charfen/ Alex's Website (eBook): https://www.charfen.com/ PS: When you’re ready... here are 3 ways we can help you grow your business: 1. Join the StudioPTBO Marketing Hacks Group on Facebook and connect with fellow entrepreneurs who are running businesses and growing teams.In this group we talk about how to grow and build your company on social and create momentum across your entire organization. https://www.facebook.com/groups/340267563282975/?ref=share 2. Download A Free Copy "7 Essential Steps To Generating Leads For Your Business" We published this article to help provide massive value to this community and help you get started. Visit www.studioptbo.com/leadgeneration to download your copy today. 3. Work with the StudioPTBO team privately. If you’d like to work directly with me and my team to help you run your social media to build your business... just click here http://m.me/studioptbo and put Private ... tell me a little about your business and what you’d like to work on together, and we will send over the next step in our process. We're excited to connect with you! Alex Charfen

I recently heard a stat that 83% of buying decisions are made through visuals and 11% are made through audio. Buyers are making decisions through visually seei...ng the thing you are trying to sell them... This is why I believe they say content is king... However, content quality can often be subjective. What really matters at the end of the day is the person you are speaking too. It's not enough to simply put out a piece of content, you need to first know who you are speaking to in order to sell them on what you're selling. Melissa Rodriguez and I partnering together to help Real Estate Professionals really hone in on offer clarity, attracting leads through paid advertising and creating automated systems for marketing. Our biggest focus in helping you automate your marketing is to give you time back to enjoy life, eliminate somethings that may not be comfortable in your marketing strategy and help you attract leads on autopilot. If you're a real estate professional and are tired of knocking on doors, cold-calling, attending every networking event and spending money on print materials that aren't showing you a return on your investment, let's chat! Comment the word "GROWTH" below, and Mel or I will reach out with more info.

Neil Morton and I created this article today... Hope you get a ton of value out of it and it helps you on the process of building your business online... Read b...elow: "Hey Business Owners, Want Actual Leads? Stop Boosting Your Posts & Start Targeting" Social media evolves quickly. Not so long ago, the likes of MySpace, Tumblr, Vine and Friendster were mainstream platforms. Now the Goliaths and they ain’t going away -- are Facebook, Instagram, LinkedIn and Twitter. As they have become more robust and sophisticated in collecting info on their users, they are now a marketing dream for companies and brands unmatched by any media in history that has come before it. These platforms are collecting vast amounts of info and data on all of us our interests, likes, activities, habits, buying decisions and this has enabled marketers to get super micro and targeted in reaching prospective consumers and building relationships with them. Our go-to platform to deploy for clients is on Facebook, *the* Goliath among the above mentioned Goliaths, with its incredibly wide demographic, purchasing power and reach which touches basically everyone on the planet. Boosting Facebook posts used to be the way to go to reach a new audience, but it has now become a bit old school with FB’s maturing and highly sophisticated ad targeting tools superseding it. In other words, boosting is fine as a broad targeting objective, a brand lift strategy, to say build more awareness around your brand and generate likes and follows to your page(s). Your focus with a boost is brand awareness so FB is not sending your ads to people that are more likely to take a certain action. Boosting a post will get it in front of a lot of people and create engagement, but it won’t be contextualized. It doesn’t build a deep relationship that converts.So yes, of course, brand lift is all fine and dandy -- always -- but if you’re trying to grow your biz online and create actual leads that you can convert, rather than boosting posts you will want to run a lead generation based on your objective or you are going to want to run landing page views to drive to a website. Your best bet is to use and learn FB ads manager desktop version to pick specific targeting, and do rapid fire testing to determine what ads are converting and what aren't. If you want effective, tactical marketing, hone in on one avatar (meaning your target audience) and build a relationship with them by telling their story through a series of videos (including your origin story), addressing a paint point(s), and making an offer/solution to them. Facebook allows you to mine data and take it off of FB through lead ads. You can get these people into a CRM (customer relationship management system) and sell to them through email marketing. Think about it, this is incredibly powerful stuff that was never possible in previous eras. The best strategy you can deploy with these targeted FB ads is Top, Middle and Bottom of funnel. You are warming prospective customers up through the funnels, becoming comfort food to them before converting them by getting them to purchase your product/service. And video is the best route to go over photos and graphics. With targeting, you can actually re-target someone that watches 50% of a video and give them a free PDF download in exchange for their email. Now you are selling to them on email, in their feed and... you can even set up an auto responder (i.e Manychat) to chat with them in their FB messenger! It is highly personalized content. This is how good targeting works and it wins! Why? Well they say it takes 22 touch points before someone buys something Think about attempting to accomplish that in the offline world. It would take forever! That is why it’s soooooo important to ensure you are online and micro-targeting and re-targeting your ideal clients with ads, warming them up and hacking their attention to get them to build trust in you, and you close them. There is another stat that says 35% of prospective customers/clients need to be nurtured over a 90 day cycle and then they will choose. This is why micro targeting needs to be coupled with email autoresponders/marketing, sell in chat and re-targeting ads. The macro and the micro is this: If you want pure brand lift, yes to boosting your page. If you want to generate real, quality leads, you want to run targeted FB ads with quality content/video. Everyone is on mobile : Go there now. And go deep with it. Cody May & Neil Morton P.S. Whenever you're ready here are three ways we can help you attract more leads and build your business online. #1. If you're a passionate business owner/entrepreneur that is looking for information on how to grow and build your business online, make sure you join our Free Marketing Hacks Group: https://www.facebook.com/groups/340267563282975/ #2: Get a free copy of our resource to help you create content and attract leads called 7 Essential Steps to Generate Leads For Your Business This is the framework that we created as a resource to help you begin to attract leads to your business online. Visit -> www.studioptbo.com/leadgeneration #3: Work with the StudioPTBO team privately. If you’d like to work directly with me and my team to help you create content to reach your target audience just reply comment the word Private below ... and we will send over the next step in our process. We're excited to connect with you!

I don’t have a beard anymore , but this is something that a lot of business owners and marketing reps have never been told that you can do with #Facebookads... Everyone is trying to sell you on geo-targeting. I’m sure you’ve been pitched it before...... While that may work and be effective sometimes, trust me it can go a lot deeper than that and it’s not a full solution. The conversation can and needs to go a lot deeper to see the results and business growth you’re after. You’re being sold on geo-targeting because to be honest, it’s easy to do. The real results happen when you take the time to create a strategic sales funnel, have a pixel tracking traffic, retargeting a warm audience with compelling content and setting up your ads with conversions in mind. This is when business growth happens online. Watch the video and learn more about how micro this can all get. PS: When you’re ready... here are 3 ways I can help you grow your business: 1. Join the StudioPTBO Marketing Hacks Group on Facebook and connect with fellow entrepreneurs who are running businesses and growing teams. In this group we talk about how to grow and build your company on social and create momentum across your entire organization. 2. Get a free copy of our resource 7 Essential Steps to Generate Leads For Your Business. Comment the word LEADS below and we will send you the details today! 3. Work with the StudioPTBO team. If you’d like to work directly with me and my team to help you run your social media to build your business... just send us a message at m.me/studioptbo with the word GROWTH ... tell me a little about your business and what you’d like to work on together, and we will send over the next steps in our process. We're excited to connect with you!