Connected Events

Public relations (PR for short) is one of the services we offer at Connected Creative! So what is PR? PR is the practice of leveraging media channels to market your business and cultivate a positive public perception. It focuses on managing your brand, communications and reputation. PR strategies can involve business events, community relations, corporate and social responsibility (CSR), crisis management, employee relations, media relations and social media (among others).... Successful PR requires great communication, writing skills, creativity and research! Since strong PR leads to both greater exposure and an enhanced reputation, it in turn attracts more customers and increases loyalty of current customers. Furthermore, it can make you more money! According to MarketWatch, people will pay 22% more for products if the company has a good reputation. Like this post if you agree that PR is one of the most important elements of a marketing strategy! #EdmontonMarketing #YEGMarketing #EdmontonLocal #YEGLocal #EdmontonLocalBusiness #YEGLocalBusiness #PR #PublicRelations #EdmontonPublicRelations #YEGPublicRelations #EdmontonPR #YEGPR #MarketingAgency #YegMarketingAgency #EdmontonMarketingAgency

#BecauseOfHer We are so excited to finally announce the details on the #BecauseOfHer Women + Wealth x Shop the Skinny collaboration that we've worked on with @womenandwealthgala and @shoptheskinny! As you may have guessed, we have designed a one-of-a-kind #BecauseOfHer sweater with all net proceeds being donated to The Canadian Women's Foundation (yep - you read that right)! Being cozy and giving back has never looked so good The super soft sponge fleece sweaters are now... available in black, tan or mauve here: https://shoptheskinny.ca/collec/the-because-of-her-campaign We want to recognize and celebrate the women who inspire you! Post a photo or video of yourself in your sweater on Instagram and share who inspires you and why by using "#BecauseOfHer..." Nominate your friends and family to do the same by tagging them, @shoptheskinny and @womenandwealthgala. We'll be sharing some of the photos and videos you tag us in at the Virtual International Women's Day Women + Wealth Gala on March 8, 2021 featuring keynote speaker Sarah Nicole Landry The Birds Papaya! Tickets are available at the link in our bio or www.wwgala.com. Let's raise up and celebrate the special women in our lives! We can't wait to hear your #BecauseOfHer story.

Meet the team behind Women + Wealth! We're a group of individuals who are passionate about empowering, inspiring and supporting women who are, or are on th...eir way to becoming, confident and passionate leaders of our businesses, organizations, governments, schools and communities. We are committed to doing our part to close the gender gap and promote gender equality within our society. We'll be sharing more about each member soon but in the meantime, you can meet the team below: Peter Kinkaide Director Raintree Financial Solutions Ashley MacDermid Director Sean Wilson Director Quarry Wealth Management Suzanne Duncan Canadian Women's Foundation Representative Canadian Women's Foundation Hannah Barnes Event and Marketing Manager Connected Events - Creative #WWGala2021 #YEG #YYC #Edmonton #Calgary

Happy Holidays from our team at Connected Events | Creative! We wish you a safe and wonderful day today and an incredible 2021! : @amdolcevita

TIP OF THE WEEK: Use Instagram Story Highlights! Stories are a fantastic way to catch the attention of an audience and provide useful information about your business and what you offer. The downside? Stories disappear after 24 hours. Thankfully there is a solution - STORY HIGHLIGHTS! Instagram’s highlight feature provides a way in which you can keep stories on your profile for longer than 24 hours AND organize them in a way that adds value for your audience. As you shar...e stories, you can create highlight albums which categorize each type of content into a useful collection that your audience can re-visit at any time. They are also beneficial for prospective customers, as those who visit your Instagram can quickly get to know your business and discover the information they are looking for with ease! The ways you can categorize your story highlights are endless - so you should select highlights which are relevant to your business and that you think customers would be interested in. For example, you could have highlights for product / service categories, F.A.Q.s, sales / current promotions, your team, etc.! If you aren’t sure what kinds of highlights would be beneficial for your business’ social media, or aren’t sure how to go about creating them, send us a message! We can send over some recommendations and help you design covers for your highlights so that they are cohesive with your brand.

TIP OF THE WEEK: Use Canva to create on-brand graphic designs (with ease)! Strong visuals are extremely useful for enticing prospective customers whether it be through print marketing, your Instagram feed or your website! If you aren't sold on the importance of design, consider the following stats from SmartBug Media : -Our brains process images 60,000 times faster than text, and we retain 80% of those visuals compared to just 20% with text alone. ... -65% of people are visual learners. -Desire to read increases 80% with visuals. -Image-based apps like Instagram, TikTok, Snapchat, Facebook, and Pinterest are only growing in popularity! The amazing thing about Canva is that you don't need to be a professional graphic designer or have fancy software to create impactful, professional and on-brand designs. It is a web-based content creation tool that really only requires a working mouse and some very basic design knowledge! It has TONS of features, including a collaborative workspace, drag-and-drop functionality, dozens of free high-quality stock images, photo editing tools, icons and several different fonts. Based on the type of visual content you want to create, Canva has hundreds of design templates, too (think presentations, social media posts, posters, business cards, invitations, and more)! You can get started using their Free account option or upgrade to their Pro ($155/year) or Enterprise ($40/month) options for even more functionality. To learn about the basics of using Canva, our recommendations for creating your visual content or for some on learning how to use the platform, send us a message! We are always happy to help!

When was the last time you updated your website? Having a modern, user-friendly, aesthetically pleasing website is more important than you may think! Here are 5 reasons why: 1. It sets the first impression! When a prospective customer visits your website for the first time, they develop an impression of your business in SECONDS. In these first few seconds, you want to ensure that their impression of your brand is a good one. 2. It aids your search engine optimization (S...EO) strategy! The way content is published on your site and certain web design elements directly affect SEO. For that reason, it is important to partner with a professional to ensure that your website has proper design practices in place to give your business the most visibility possible. 3. It can set an impression of your customer service. If you haven’t put effort into your website’s design and user-friendliness, your audience may feel that you will also fail to put sufficient effort into helping them. A website is in essence the digital face of your business, and it’s product / service offerings! 4. It builds trust with visitors. Poorly-designed websites can appear seedy or untrustworthy, which deters visitors from staying on the site or making a purchase. Contrastingly, professional sites signal trust, and audiences feel comfortable exploring it further! 5. Your competitors are already utilizing web design. The fact of the matter is that in this crowded business environment, one must ensure that their business stands out from competitors! Use your website as an opportunity to showcase unique features and show your audience why they should select your business over your competition. Do you feel that a website influences your purchase decision? We want to hear your thoughts! #Website #WebDesign #WebsiteDesign #MarketingAgency #YEG #Edmonton #YEGWebDesign #YEGWebDesigner #EdmontonWebDesign #EdmontonWebDesigner #YEGMarketingAgency #EdmontonMarketingAgency #SEO #SearchEngineOptimization #FirstImpressions #BuildingTrust #SmallBusiness #SmallBusinessTips #SmallBiz #SmallBizTips #DigitalMarketing #DigitalMarketer #EdmontonDigitalMarketer #YEGDigitalMarketer #ProfessionalWebsites

Connected Creative was hired to create a new website for RidgeRock Wealth! RidgeRock Wealth is committed to helping individuals, families and business owners protect and grow their wealth responsibly through financial planning, insurance planning, group benefits and private equity investing. We designed a user-friendly and informative website while keeping compliant - something that is very important and can be difficult to navigate if you're new to marketing in the fina...ncial services industry! Like this post if you love a #sleek #websitedesign as much as we do! #RidgeRockWealth #WebsiteDesign #WebDesign #UserFriendlyWebsite #InformativeWebsite #CompliantWebsite #FinanceWebsite #Marketing #YEG #Edmonton #YEGMarketing #YEGMarketer #EdmontonMarketing #EdmontonMarketer #ConnectedCreative #YEGWebDesign #YEGWebsiteDesigner #EdmontonWebDesign #EdmontonWebsiteDesigner #FinanceMarketing #FinancialAdvisorWebDesign #FinancialAdvisorMarketing

Meet the team: Hannah - Founder Hannah is the Founder of Connected Events and Connected Creative.With almost a decade of marketing and event management experience in both the UK where she obtained her undergraduate degree, as well as here in Canada, Hannah is dedicated to using her knowledge to enhance outcomes for our clients. She has a passion for working with business owners and helping companies tell their story through strategic marketing and events. When she isn’t busy strategizing for her clients, she’s hanging out with her fiance, Adam and their dog, Max!

What is one of the benefits of celebrating the Christmas season in the comfort of your home after having holiday events cancelled because of covid? The open bar! Quarantine isn’t so bad if you have #quarantinis. How are you or your family celebrating the holidays this year in the absence of events / social gatherings? Let us know in the comments!