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The goal of your content is to inevitably convert a follower into a paying customer, but how do you actually do that? Through video! HERE ARE THE FACTS...... Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce) On average, people spend 2.6x more time on pages with video than without. (Wistia) Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia) 72% of customers would rather learn about a product or service by way of video. (HubSpot) Social media posts with video have 48% more views. (The Marketing Helpline) What do you think? Do you find yourself drawn to video content? #coursecreation #coursecreationdotcom #videocontent #coursecreators #creategreatvideocontent #createbettervideocontent #contentcreationtips #tipsforcreatingcontent #videobootcamp #creategoodvideocontent #videocreation #confidence #showupwithconfidence #businessowners

The digital realm can feel incredibly curated. One way to create a stronger human connection through your content is to show up more on video! Not only does it put your face to your business, but it allows your audience to better get to know you! What do you think? Do you gravitate towards video content? Let us know in the comments below!

As experts in the media industry, we often get asked what our favorite tools for video and photo editing are. Well today, we’re sharing our favorites. Here are our go-tos for both mobile and desktop apps: Adobe Rush (mobile + desktop) - Quickly edit a video on your desktop or mobile phone and publish it on platforms like YouTube and other social networks. Adobe Premiere Pro (desktop) - Use this robust editing software for all your high definition, pro looking videos.... Adobe Lightroom (mobile) - Great for organizing and editing photos quickly on your mobile device. Adobe Photoshop (desktop - Advanced image editing tool for ALL your image editing needs. InShot - Easy to use video editing tool. Great for social video posts. What are your favorite apps for editing? Share them down below! . . . . . . #coursecreation #coursecreationdotcom #mediaindustry #editingapps #photoediting #videoediting #photoandvideo #editing #ourfavoriteapps #adobeapps

We feel so lucky to do what we love every day. As multi-passionate entrepreneurs, having the freedom to create and serve our clients with the tools they need to help them make a greater impact is what gets us going everyday. We get to chase our purpose. ... It's that beautiful symbiotic relationship between what we love to do, what we are good at and the problems we want to solve... This is what drives us everyday. Have you clearly defined your purpose? If you haven't, try this simple exercise. Answer the following questions for yourself: What am I really good at? What do I dislike and want to change? How can I serve and make an impact? This is a great start to defining your purpose. Do what you love every day! What do you love to do? Share it in the comments below! . . . . . #coursecreation #coursecreationdotcome #videocontent #creatingvideocontent #greatvideocontent #contentcreation #contentcreationtips #tipsforcreatingcontent #dowhatyoulove #lovewhatyoudo #passions #exploreyourpassions See more

NEW YEAR, NEW INTRODUCTIONS! Say hi to half of the CourseCreation.com team: Yas! Well hello! To all the new faces who’ve landed here, I want to say a big welcome and thank you for joining the crew! We are SO glad you’re here!... If we haven’t met yet, I’m Yas, short for Yasmin. I’m known for being bubbly, full of energy and I love wearing a smile! I can easily say that I abso-freakin-lutely LOVE what I do. I started my entrepreneurial journey at the age of 21 and have loved being a video strategist, executive producer, creator, course producer, podcast host, in short, chief chef and bottle washer for over a decade! I’m really passionate about creating opportunities, connecting with people and helping them unveil their passions. When I’m not playing at work I’m focused on living a happy life, committed to health and wellness. I’m a food enthusiast and an amateur chef. I’m married to my loving and supportive husband who is a first responder and my biggest fan. I call Toronto home and dream of having a second home somewhere that is warm and sunny all year round in the future. Now tell me about you! Where are you in the world and what brought you here? We’d love to know! Share it in the comments below!

2020 is almost over! (Can we say that again?!) It's been a tough year for everyone, but you made it and you should be proud. Take a moment to reflect on what you achieved this year and how you showed up despite all the challenges. Small victories are still victories. ... Let us know one thing you're proud of yourself for in the comments below! See more