Creative-Lee

Today, I wanted to share a fun DSLR advertisement I created as part of an awareness campaign for Canon DSLRs which earned me an international Herme’s Gold Award. In this ad, Leonardo da Vinci’s classic Mona Lisa prompts reader engagement by poking a little fun at the common practice of the smartphone selfie ‘duck face’ (which the Mona Lisa in this ad is doing). While sales of DSLR cameras are in steep decline due to the ever-increasing quality of smartphone cameras, the DSLR ...isn’t dead. It is becoming an exclusive club for the elite and those truly serious about photography. #advertisingandmarketing #dslr #advertisingstrategy #advertisingcampaign #brandawareness

"Less than one-third of the TV and video watched by millennials and Gen Xers is accounted for by traditional measurements, according to the study, which included a survey of about 1,500 people. The rest is being watched in apps on smartphones and streaming devices like Roku and Apple TV." https://adage.com//half-young-consumers-watching-co/310564

Thanks Ben, I couldn’t agree more As consumers, we are a demanding lot, we want more for less and then we gripe ‘they just don’t build them like they used to’. There is a difference between knowingly buying a cheap product with low expectations and buying an inexpensive product with the expectation of promoted brand quality or brand name prestige.... Changing or cheapening a product mix with lesser quality has far reaching implications beyond just the point of purchase. It can tarnish brand reputation. Perhaps not immediately, but the effects are felt by corporations years later as consumers adjust their buying decisions and brand opinion. I’m sure if you are reading this, you can think of a brand that you once loved that has cheapened quality or a restaurant that altered your once favorite recipe. The result is a gradual erosion in brand loyalty and patronage.

Here is a photograph I took to illustrate how important lighting is on product photography. Sure you can save some money using your cell phone, but if you want dramatic results, best to grab your DSLR and use an off camera lighting setup. Pro Tip: Use back lighting to photograph glass. This way you avoid nasty reflections and it just looks awesome!

When TNT wanted something that differentiated their brand from the typical gym. I came up with this ad and tagline: "TNT Delivers What Your Gym Promised." Gym memberships, after new years resolutions, spike in January. However, active gym members diminish after the first 30 to 60 days when the inevitable motivation ebbs from lack of immediate results. TNT's value proposition? Unlike typical gyms which leave members to their own devices after securing a yearly membership, TNT is committed to training and motivating individuals to ensure client results.