Cult Collective Ltd.
1025 10th Street SE T2G 3E1 Calgary, AB, Canada

"I expect that all these brands halting Facebook ads will quickly discover how meaningless their spend on that platform has been all along. I hope very few #media dollars return once the boycott is over. Cult #brands worry more about how to make impressions, not buy them." Connect with CULT CEO Chris Kneeland for daily #brand and #business content ... http://ow.ly/PZRT50AJjfA

One of the most critical yet overlooked CULT #Brand Principles is to Inspire From the Inside Out. A great leader is only as great as the people who surround them and fostering a strong an engaged internal culture is a prerequisite for external success. Get your copy of FIX to see how brands like Panera and Zappos have experienced incredible success because of their commitment to investing in their people. http://ow.ly/3OIT50AJiy2

During challenging times, whether in business or in life, it’s always important to focus on what you have control over. For many business leaders during this time, two of those things are: coming up with new, innovative ideas and executing with as much precision and efficiency as possible. Check out our newest whitepaper from CULT CEO Chris Kneeland for additional tips on what you should be focusing on as a #business leader in the coming months. ... http://ow.ly/UZj150AJikB

"Building a #brand that people give a damn about is hard. Don’t expect the decisions or execution to be easy. But it is worth it." Happy Monday friends! Connect with Chris for daily #brand and #business content:... http://ow.ly/JaoJ50AJiYk

So you made a sale. Great! Now what? CULT #brands understand that once somone purchases, the work is just getting started. Brand #advocacy and devotion don't just happen once a transaction is complete. They are a well-deserved reward for the brands that are willing to invest in properly engaging their customers, long after the sale has been made. Want to know how? Get your free chapter download of FIX: The book for business leaders who want to reap the benefits of a CULT-li...ke following. http://ow.ly/A0vv50AHG9a

While many #brands have suffered tremendously during the pandemic, there is a category we refer to as "Reapers" (think Zoom, Lysol, Amazon) who are essentially "pandemic profiters" because they are enjoying unanticipated growth and #success amongst the chaos. But what should Reapers be doing to ensure this success isn't just a one-hit wonder? Check out our latest whitepaper to find out... http://ow.ly/HLC150AHG3x

"Many people- including me- don’t respond well to positivity-based #leadership. It comes across as hallow and naive and devoid of real-world practicalities. It results in a lot of platitudes and false hope. Optimism, on the other hand, address the realities head-on with a sense of enthusiasm and can-do attitude. It begins with extreme candor about the challenges ahead, and then reinforces confidence in the team and makes the resources available to rise up and overcome." Get a...ccess to insightful daily content from CULT's CEO, Chris Kneeland. Follow now: http://ow.ly/i2kK50AHFGo

While the notable Chapter 11 fillings continue to roll in, we're reminded that no #business is too big to fail, and that brands who bribe with massive markdowns instead of finding ways to engage with their consumers, will have a hard time staying afloat when times get tough. Get your free chapter download of FIX and find out how some of the worlds most beloved #brands are building armies of advocates. http://ow.ly/Foka50AHFtr

Are you a #business leader currently experiencing unanticipated success as a result of the pandemic? Check out our latest piece, Recovery Response: The Reapers, for valuable insights on how you can adapt to the challenges you will continue to face as you turn this enviable success into sustainable, long-term growth. http://ow.ly/KSL250AHAqG

The commitment someone feels towards a #brand is based on shared values, beliefs and heightened levels of emotional attachment, which means businesses have to be doing more to ENGAGE with their customers. Want to know more? Get your free chapter download of FIX: a must-read book for business and brand leaders https://cultideas.com/fix#firstchapter

#Business leaders need business results, not creative awards or industry accolades. We love a feel-good commercial or creative campaign as much as the next person, but these have little correlation to real audience engagement, and are most often an unfortunate distraction that prevent brand leaders from earning legitimate customer loyalty, sustainably boosting revenue or improving their bottom line... Want results? Download the first chapter of FIX: https://bit.ly/314C1Hj

Our friends at Emotive Technologies Inc. recently conducted an immersive study on the attitudes of consumers amidst #COVID19. If you are a #brand or #business leader: read this report . Some critical thought-starters include: 1. It all needs to start with being Relatable.... 2. Create moments of Joy. 3. Desires differ by gender, but perhaps not how you'd expect. 4. Attitudes are both connective tissue for your audience, and differentiators within your category. See more

Build From The Inside Out. CULT #brands and their leaders prioritize culture and redeploy #marketing resources into meaningful and impactful internal engagement efforts. Our Recovery Response Series highlighted 3 areas that brand leaders need to focus on as we build for the future: 1. Coping Skills 2. Capability 3. Culture and we think this article from Forbes is important to consider as we start to think the future of the #employee experience...