The Dealer Playbook

Oooh that studio lighting, tho! First person to comment with the name of the two Characters in this picture wins DPB T-Shirt. (you have to get it right)... Who are they?

What's one way you provide a better customer experience over anyone else?

Do you have to agree with a customer in order to be agreeable?

Can you sell cars from posting on Instagram? Short answer: yes! Jennifer Worsley (@audiplease) is setting a tremendous example of how to build a community that translates to closed deals. ... Find out how she does it by checking out the full episode! Share your fav nugget from this episode in a comment and get a chance at winning some DPB swag!!

Is it possible for car dealers to provide a Carvana experience? I am super pumped to partner with Kijiji Autos (Canada) to host/moderate a monthly, free ZOOM call. This week (Wednesday Sept 23 at 11am EST), I'm sitting down with BDC pioneer, Shawn Armorer. ... He's going to share his best advice about how you can replicate Carvana's success starting immediately. Canadian dealers, register free: https://www.kijijiautosdealertalk2020.com/dealertalk-series

Digital retailing won’t solve your problems. It’s the latest topic that adds to the false belief that only NEW resources can solve today’s challenges. But Michael, all the gurus say that modern car shoppers want an online buying experience.... Ok, but are you equipped to offer and SUPPORT it? C’mon... there are still dealerships that prohibit sales staff from using Social platforms at work! Also, I believe that you already have the resources you need to experience success, it’s just a matter of how you leverage them. Take Uber for example. Did they invent the internet? What about payment processing? GPS technology? Smartphones? Nope nope nope. They assembled resources that already existed to provide a fresh what??? EXPERIENCE! Now there is this example! Qantas airlines is showing what true outside the box thinking looks like, and how to leverage existing resources to meet and overcome today’s challenges. The question: what resources do you have that you can leverage in an out of the box way? Once you figure it out, go and do!!! https://www.independent.co.uk//qantas-flight-nowhere-sells

I am super pumped with how the new show outro turned out. It got me tapping my fingers and bopping my head! I hope it gets you dancing in the car on your way to the #dealership

I need your help! Tell me what episode I impersonate Optimus Prime, and I'll send you some swag! First person to comment with the correct episode number wins. ... Go Go Go!

When you have the chance to chat with someone who has a unique vantage point in the industry, you take it!! Aside from putting on one of the best #automotiveindustry conferences I’ve attended, Bill leads the charge at Cherokee Media Group publishing magazines such as AutoRemarketing. Listen as Bill shares how the used vehicle market is helping stabilize the industry and will continue to do so for the foreseeable future. ... Listen here: http://thedealerplaybook.com/bill-zadeits/ Or subscribe on wherever podcasts are found!

Happy Monday, Gang! I’m super pumped with the new DPB PRO swag! What do you think?

This dude is the real deal! Herbert R. Anderson shares his common sense ideas about how to grow your fixed ops department in a post COVID world. Don't miss this one.... http://thedealerplaybook.com/herbert-anderson/ Apple podcast: http://bit.ly/2lSAVZ2 Spotify: https://spoti.fi/2LQxiSm What is something Herb said that stood out to you? Share it in a comment for a chance to win some swag!

Struggling to know what you can do to brand yourself better in car sales? Give this one a listen! http://thedealerplaybook.com/jeff-hunter/