Digital Media Consultant

You can only leverage potential of your ads if you optimize your AdWords campaigns to rake in impressions, clicks, and leads. Otherwise, you’re sending your budget to the trash can.

The Golden Rules of Pay Per Click Advertising Don’t click your own ads; it will cost you lots of money! Don’t mislead users with your ads Always include the target keyword in the headline and description Be careful with the display network; you never know what site your ads will appear on... Find a variety of high and low volume keywords Always overbid on the suggested bid to guarantee a good ad placement See more

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