DeveloperMedia
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A CTA asks your audience to take an action. What motivates a developer audience to take action? Read the full article: How to Create a Good Call-to-Action https://lttr.ai/aTkr... #D2DAdvertising #DeveloperMarketing

Let’s talk about the content gating best practices for developer audiences. https://lttr.ai/Z8PJ #D2DAdvertising #DeveloperMarketing #ContentGating #DeveloperAudience

Advertising falls under the promotion category in the marketing mix, and to target your advertising, you need to make sure you clearly identify unique personas in your developer audience. Read more https://lttr.ai/Z2GY #D2DAdvertising #DeveloperMarketing #TechnicalAudience

Newsletters: Developer Advertising at Its Most Effective: https://lttr.ai/YlRh #Developeradvertising #Newsletters

What Programming Skills Do Developers Think They Will Need Over the Next 3 Years?: https://lttr.ai/YXJk #DeveloperMarketing #DeveloperSurvey #D2DAdvertising #DeveloperProgrammingSkills

Why Strike a Balance? Read the full article: Balancing Branding and Activation Advertising for Developer Audiences https://lttr.ai/YDEd... #DeveloperMarketing #ActivationAdvertising #BrandAwareness #DeveloperAdvertising

According to the 2020 Developer Marketing Survey by Evans Data Corporation, unsolicited email is one of the most effective ways to reach developers, though overuse will lead to annoyance or even banishment through opt-out. Read more https://lttr.ai/XwMy #DeveloperAdvertising #D2DAdvertising #DeveloperMarketing

When you plan your advertising, strategize around a year’s worth of campaigns, not just a single, month-long campaign. Read the full article: Developer Advertising Strategy Principles https://lttr.ai/Xrrv... #AdvertisingtoDevelopers #DeveloperAdvertising

To become trustworthy, and thus memorable to this audience, a brand’s presence needs to meet the expectations of a technical environment. https://lttr.ai/Xq0W #DeveloperAdvertising #BrandAwareness #MeetTheDeveloper

I know very few [developers] who don't use a multi-step evaluation process." Read the full article: Developer Product Evaluation Preferences https://lttr.ai/XNTG... #DeveloperMarketing #DeveloperAdvertising #D2DAdvertising