Digital Alliance, Ltd.

The opportunity for PPC bidders, with Amazon dropping out, this opens up the space for competitors. Those advertisers who have been historically competing with Amazon will see their ad positions increase, higher click through rate percentages, and increased click volume, which will lead to higher ad spends but proportionally higher sales and profits. I believe that this will open up the space for new advertisers who have been sitting on the sidelines because they didn’t want to battle Amazons deep pockets for their respective products and categories.

The Epic Rise of SEO: How, Why & Where to Invest - Search Engine Journal https://buff.ly/2p3Mc9d

Tips straight from Google on how to respond to reviews: Tips for responding to reviews Business owner responses allow you to build relationships with customers, but they’re also public. When replying to your customers, keep the following guidelines in mind:... Be nice and don’t get personal. This isn’t just a guidelineit’s also a good idea as a business owner. It's difficult to win an argument with a frustrated customer, and you want to avoid burning bridges. Keep your responses useful, readable, and courteous. In addition, responses should comply with our local content policy. Keep it short and sweet. Users are looking for useful and genuine responses, but they can easily be overwhelmed by a long response. Thank your reviewers. Respond to happy reviewers when you have new or relevant information to share. You don’t need to thank every reviewer publicly, since each response reaches lots of customers. Be a friend, not a salesperson. Your reviewers are already customers, so there’s no need to offer incentives or advertisements. Tell reviewers something new about your business, or share something they might not have learned from their first visit.

How Search Engine Algorithms Work: Everything You Need to Know https://buff.ly/2IqUSTQ

Did you know you can now add a description to your Google My Business listing? If you want to add one, make sure it follows this policies such as: - Do not exceed 750 characters - Do not include links - Do not include false information... Learn more about the Google My Business description policies here: https://buff.ly/2G3aeJa