Digital Convergence

Would you want to know when a company intends to purchase a product or service before they've reached out to any of your competitors? One of the big technology advancements we're looking forward to in 2021 is the practical business applications for Natural Language Processing (NLP) and DeepLearning. Natural Language Processing is pushing the boundaries in how businesses can rapidly analyze qualitative data.... User sentiment, intent signals, and better multilingual capabilities are already available to the consumer. (Anyone remembers the Babelfish from Hitchhiker's Guide?) The most impressive advancement is having machines understand our context input and also being able to create a contextual output (see computer-generated images - ~2:35). ("BERT" - Bidirectional Encoder Representations from Transformers) How could your business benefit from NLP? #NLP #NaturalLanguageProcessing #BERT #GPT-3 #IntentData #DigitalEnablement #Integrations #DeepLearning

"If you're not moving forward, then you're moving backward." Processes and frameworks implemented just 2-3 years ago may no longer hold relevant - or competitive in today's digital economy. Competitors aren't just entering the market with game-changing products, but with game-changing capabilities.... New industry disrupters can compete against well-established organizations with the latest strategies and tools to automate and intelligently service the industry's needs. The most effective businesses are converting 'customers' to 'fans.' #Relevance #technology #processdevelopment #efficiency #enablement #digitalstrategy #automation #competition #digitaleconomy #conversion #salesenablement #revops

Over the course of the past year, digital transformation has been a key player in helping businesses push, and continue to operate through the pandemic. Businesses successful in adapting to these changes through #DigitalTransformation, that STAY on course for growth, often implement a Digital Governance Strategy. This strategy ensures accountability, clearly defined roles, and assign decision-making authority that helps the model 'stick.'

Given the current state of affairs from politics to pandemics, maintaining strong leadership has been essential in keeping organizations focussed and prepared for whatever comes next. As professionals, are you aware of the essential goals in your organization and why they are important? What measures have you considered to make sure that you are in alignment with achieving those goals? #Leadership #Chaos #Uncertainty #Perserverance #Goalsetting #Resourcing

From a 2018 FastCompany article, American page surfers are not near as laid back as their coastal tide-surfing counterparts. 1 in 4 (25%) will bounce if a page load is greater than four seconds for a standard site - and 40% will bounce if a page loads for longer than 3 seconds for an e-commerce site! Check out your page load speeds here: https://hubs.la/H0DcfJc0