Digital Envy
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SEO Myth: You Don’t Need a Sitemap Sitemaps are not a nice to have add-on for sites today. This gets even more important as we move to the mobile-first algorithms in 2018. Why? When Google cannot easily crawl a portion of your site, the sitemap allows the crawler to better find these pages.... Bonus Tip: Google is going to have a harder time finding pages due to the reduced size of navigational elements in mobile-first indexing. Sitemaps both XML and HTML will be the best way for them to find all the pages on the site you want indexed and ranked. #DigitalEnvy #SEO #SearchEngineMarketing #LocalBusinessMarketing #Hamilton #DigitalMarketing #Expert #success #marketingstrategy #digitalmarketingagency #digitalmarketingtips #websitedesign

SEO Myth: You Must Submit Your Site At least twice a week I get an email from an SEO site submission company telling me I need to pay them to submit my site to the search engines. Seriously? No, you do not.... Now, are there times when it is good to submit your site URLs? Sure when you need the search engines to come back to the site to do things like pick up a new piece of content or re-evaluate a page, however, you never need to submit your site. Google is advanced enough now and especially with its status as registrar that it can find you minutes after not only that site is live, but also when the domain is registered. Now if you’ve been live for a few weeks and have an inbound link to the site and Google has not come by as evident by your logs it can’t hurt to submit it via Google Search Console Fetch and Render, but never ever pay someone to submit your site. Bonus Tip: When in doubt just use Google’s URL submit form or fetch and render/submit in Google Search Console. #DigitalEnvy #SEO #SearchEngineMarketing #LocalBusinessMarketing #Hamilton #DigitalMarketing #Expert #success #marketingstrategy #digitalmarketingagency #digitalmarketingtips #websitedesign

Are you using "hope marketing" in your business? Lots of businesses are. But what is hope marketing? And why doesn't it work? Find out in my latest blog post. https://digitalenvy.ca/stop-using-hope-marketing/... #DigitalEnvy #SEO #SearchEngineMarketing #LocalBusinessMarketing #Hamilton #DigitalMarketing #Expert #success #marketingstrategy #digitalmarketingagency #digitalmarketingtips #websitedesign

SEO Myth: Keyword Density There was a time keyword density have some validity. Really, if it did not work why do you think all those people were stuffing white text on white backgrounds for ranking purposes? Then Google got smarter and it did away with keyword stuffing as a viable practice and even people who got good results from applying density testing to much smaller keyword placements no longer could count on knowing what keyword density would help.... In both cases, this no longer exists. While you can still put any word on the page too many times, there is no set range of what makes a page rank. In fact, you can find results now where the keyword does not exist in the visible portion of the page. It might be in the links or in the image tagging or somewhere else that is not part of the content it might even be a similar not exact match. This is not typical, but it does exist. Bottom line: placing a keyword X times per page is no longer something worth spending your time on. There are far better fish to fry. #DigitalEnvy #SEO #SearchEngineMarketing #LocalBusinessMarketing #Hamilton #DigitalMarketing #Expert #success #marketingstrategy #digitalmarketingagency #digitalmarketingtips #websitedesign

What a great Fathers Day. Really grateful for everything and knowing what is the most important things in life. . . . #blessed #happyfathersday #icecreamcone #grateful