Digitally Clear

I take such great pleasure in this, not because it hurts Trump. But the brand of Parscale. A digital marketing strategist that stands for everything that's wrong with digital marketing. The gross overcharging of digital marketing solutions that are explained in a complicated way to a client as a means to overwhelm them with technical jargon. The client struggles to keep up and says "ok, you figure it out". This is going on all over the world involving agencies and clients of ...all sizes but the Trump case was one of the highest profile. Parscale charged almost $100 million for FB ad management and ad spend. The management tactic mostly involved the use of FB retargeting and lookalike audiences. The ad creatives were easy. Baity, simple designs. These are not proprietary tactics. You can get someone to run those same tactics for $500 per month. I know because my company has been doing that for years and you can also throw a rock in any direction on sites like Fiverr and Upwork and find guys who can do this for cheap. But I take pleasure because he's been revealed to not be very holistic about digital marketing, considering that his staff weren't watching brand sentiment on the most disruptive of the six social media channels worth watching. He just specializes in selling it to clients. Even parents with teenage kids noticed the formation of this trend 5 days ago while Parscale was touting the data and setting up expectations. And even if you believe that he was wise to it, you NEVER put yourself in a position to potentially overpromise and underdeliver. With any industry. But especially in a brand sensitive situation like Trump rallies. Lesson to be learned, make sure you keep your outsourced pool of talent young and sensitive to trends. And make sure you listen to them and not just tell them what you think you need. Otherwise, they'll gladly take your money and keep their mouths shut.

If you want to see what FB or IG ads are working for certain products or competitors, consider buying an Adspy subscription. It'll cost $149 per month. But save you huge amounts of time wondering what kinds of ad types are performing well or not, If you are planning on selling PLR books or affiliate marketing products, you can search throughout FB and IG to see how similar concepts are being promoted. Then you basically funnel hack what works and create similar ad creatives.... Done. Have a look at the video for more insights into what I am talking about. This comes highly recommended from Charles Ngo, a highly credible and high performing affiliate marketing expert. Google him and get on his mailing list.

1. Accept you won’t achieve anything significant in a day 2. Choose a skill 3. Practice it for 5 minutes a day indefinitely... 4. 2 weeks later, look back at the progress you’ve made 5. Be astonished

This is a hard thing to do. Every email that comes into your inbox. Or all the social media notifications. Or maybe the inability to refuse new work or projects. It's all FOMO and time suck. I have usually been spending a lot of time in getting my inbox down to zero. But it usually just amounts to taking a mess and only making an organized mess. I am not actually saying 'no' by stuffing things into a label or a folder. Just creating a false image of organization but with a ...newly created task of 'Organize and weed out that new folder once a month'. This morning, I sat myself down and looked out across the lake down the valley from where I live. And asked myself candidly. "Is it possible that with all that I know right now, could I add $20,000 per month to my income without having to read one more guru's email or email touting the latest-method-to-earn-income? Could I not just purge and unsubscribe all of the crap that I am hoarding and have been worried that there might be some silver bullet in all of it?" After all, when I get to a performance plateau, I can simply Google it or look for advice via YouTube. It's the strength to say 'no' so I can free up a dedicated block of time in my day for high-value activity. Things that have a direct correlation with income generation. Ad copywriting, sales funnels, lead gen, touchpoint sequences, CRM management, etc. People with less talent and knowhow are making more money purely out of hustle and by reducing the noise and distraction. And chances are, you are also better off than they are with having enough accumulated knowhow to not have to learn much more in online income creation. Or at least allow yourself an hour a day of focused learning and nothing more. Then the rest of your available time on raw lead gen. Worry about your knowledge plateau when you have 30-40 leads asking you questions that you aren't sure you can answer without researching. Or if you are stuck at $5000-10,000 per month and can't seem to break out of that rut to earn more without learning more.