Earth to Business Marketing

Which of the 29 #marketingtactics noted in the article do you see or think are used most? The author narrowed them to four overarching sections: * Visual Pricing: minimize appearance of the #price * Intentional #Language: position #product in an appealing way... * Brick-and-Mortar: store layout that use displays and #ProductPlacement to influence consumer behavior * Urgency: use false sense of urgency and phase-out #discounts Then asks "how long will #InfluencerMarketingor any of these tacticsstay effective?" Tell us your thoughts in the comments. #psychology #psychological #MarketSegmentation

Interesting way to disrupt the diamond industry and address climate change... "The idea of collecting #CO2 from the sky and trapping it in valuable products before it can warm the #Earth is a seductive #marketingstrategy. Especially for an industry that sells precious items that last "forever." #climatechange #mitigation #emissions

Today, #EarthHour is travelling around the globe. Switch off tonight at 8:30pm when it reaches your time zone! #EarthHourCanada #EarthHour2021 #EarthHourDay #COVIDimpact #pandemic #Connect2Earth #ProtectNature #ClimateAwareness #ClimateAction

Have you noticed how much #apps copy features from one another? This action is meant to keep you on their platform rather going somewhere else. "For newer #socialmedia apps, getting copied by a competitor represents both a best- and worst-case scenario. On the one hand, it’s evidence that their approach is working on the other, it means #competitors can wipe out their advantage with minimal effort."

"The dwindling attention span of users amid information explosion and brands’ emphasis on maintaining customer loyalties imply that #VideoAdvertising is here to stay and bring a new dawn in the #marketing world. According to an estimate, 92% of B2B audience consume #video and about a billion videos are watched on #YouTube daily. Moreover, video #advertising leads to one-third of purchases." #ContentMarketing #SocialMedia #IntegratedMarketingCommunications

How will #marketing get your business where want, if you don't have a #plan? "Assembling a #marketingstrategy roadmap might feel like one more to-do list item. But there’s immeasurable value in having a single, at-a-glance source." #ReadARoadMapDay #MarketingPlan #Planning #Strategy

Wishing you a very #HappyEaster! "All of these #Easter #ads did a wonderful job reminding us that sometimes we can get caught up in the materialistic aspects of the #holidays and forget what’s really important: being kind and showing love to others!" #advertising #easterweekend #easter2021 #commercials

"93% of consumers read reviews at some point along the buying process with 35% saying the presence of online #reviews is an absolute must before engaging with a #brand. ...Put those positive reviews and hard-earned #testimonials to the forefront."

"Pitch-like message or #communication that takes too much of our time is just not acceptable anymore. Adapting the #messages to focus on consumers’ needs and pains and moving away from boasting about a product or service is the new normal." #marketing #COVID19 #digitalmarketing

"The New Normal is not just a catch-phrase. In order to supply what’s demanded, you have to keep up with your customers’ changing tastes, values and wants." #strategicplanning #innovation #rebuildingbusiness

"#Greenwashing is difficult to track and define, Scafidi says. A brand might say it is increasing its use of recycled materials by 50 per cent; this sounds impressive but that could just mean they are increasing their use from 2 per cent to 3 per cent. #greenmarketing #sustainability #CSR

Have you sent #holidaycards yet? "It can be a tricky balancing act: to spread holiday cheer while at the same time acknowledging that 2020 has been a difficult year for many people." What message will you use? #COVID19

Happy #GlobalEntrepreneurshipWeek ! How will you celebrate to foster connections and empower #entrepreneurs? This year's four themes for #GEW2020 are Ecosystems, Education, Inclusion and Policy.... Details at http://genglobal.org/gew/activities/making-our-way-forward

"When it comes to #marketing, it’s important to make the most of every opportunity. ... cultivate meaningful relationships with prospects and customers. #ThankYou pages fit into this equation." #inboundmarketing #landingpages

Have you started planning your #marketing for 2021? Review these top 5 #SocialMediatrends as per Hootsuite https://blog.hootsuite.com/social-media-trends/ 1. #ROI and #customerexperience... 2. Silence in #conversation 3. Baby boomers 4. #EngagementData 5. #Brand purpose #socialmedia #digitalmarketing

What made you want to become an #entrepreneur? When did you realize you were an entrepreneur? Answer these questions in a video by November 22 for GEN's "I Am an Entrepreneur" activity to share your "Aha" moment during #GEW2020. #entrepreneurship

"If we are serious about economic recovery, we need to better evaluate and address the challenges faced by #women and other underrepresented groups of #entrepreneurs. Entrepreneurial #diversity is not only essential for women’s recovery but for that of the entire economy.https://www.diversitycan.com/Articles.aspx #entrepreneurship #WomensEntrepreneurshipDay

#Black Friday used to mean long lines and deals gone in a flash. That was Black Friday then. This is Black Friday now... #HolidayDeals #Advertising #Marketing #Retail

Happy #FridayThe13th! "Funny product tie-ins aren’t just for national #holidays. They can surely be used for odd ones as well. You have to seize all available opportunities to be different and stand out. That’s how you gain a strong audience." #marketing #Friday13th #fridaythoughts