Edelweiss Studio + Stationery
19 Lownie Court L1C 5C8 Cobourg, ON, Canada

Digging through my computer for a photo and I came across this little beauty. I love how the watercolour flowers just melt into the felt texture of the paper on these save the dates. #tbt

Let's taco 'bout how cute these Valentine's Day postcards are! Okay, I'm biased - clearly. COVID is about to make yet another celebratory day weird, so what better way to send a note to those you love than with a postcard? https://www.etsy.com///valentines-day-postcards-pack-of-8

Kind of obsessed with vellum for 2021 and all of your incredible engagement photos. Say hello to the Avery semi-custom engagement announcement card complete with vellum and white ink printing. https://edelweissstudio.ca/the-avery-semicustom-engagement-

Bridesmaid ask card sales are at an all-time high and I'm so grateful! Still need to ask your bridal party? Check out my eShop: https://www.etsy.com/shop/edelweissstationery

New year, new vibe. Edelweiss's aesthetic was a few years old, so I thought it was time for a refresher. What I landed on is not a complete departure, but rather an evolution. I kept the serif typeface from the initial logo design, my core palette of whites, blacks, and green, as well as the flower motif. In 2.0, I amped up the kerning and simplicity of the logo and I bolted on a few more colours into a secondary palette. Your logo shouldn't undergo overhaul's all the time. If you do, you can create confusion and risk diluting your brand. What you can evolve; however, is your colour scheme and your aesthetic. Your logo and brand identity should be timeless and speak to the essence of your brand. You want to stand out - differentiate - not look like everyone else.