Edmonton Shows for Exhibitors

https://www.forbes.com//why-trade-shows-are-still-import/

This is a blog written by our friend Dave Warawa. Well worth the read. https://www.prosalesguy.ca/the-3-questions-you-must-answer/

Trade Show Tip: Don't Forget Booth Staff We know there's a lot of things to remember leading up to a show but take time to choose and train the right staff to work your booth. The No. 1 thing people remember about your exhibit isn’t the great graphics, it’s the staff, says Malcom Gilvar. Even the most experienced or dynamic staff needs training before each trade show they attend. Make sure they understands and agree with any objectives that you've set before attendingand offer refreshers on both goals and manners once there.

Trade Show Tip: Focus on Quality over Quantity People have this idea that a successful trade show is one where you have 10,000 people walking past your booth, says Malcom Gilvar, vice president of sales for the Trade Group, a trade show design and consulting service. But that can be a barrier to your success. Getting the right kind of traffic to your booth starts before the trade show, with pre-qualified attendees (choosing the right show), and pre-show activity such as e-mail blasts or marketing campaigns. Define who you want to come to your exhibit and target them specifically, Gilvar continues. If people did nothing but that, it would be an amazingly successful event!

So, you've booked in to a consumer tradeshow - what comes next? Here are some of the steps you should take to prepare to have an awesome Show!