Empathy Inc.

In today's world, we work hand in hand with modern technology. Marketing is no different. AI can drive growth and cater to personalized customer experience in a meaningful way. Armita Peymandoust explores 4 ways AI can help you become a better marketer in 2021. Link: https://www.adweek.com//4-ways-ai-will-make-you-a-better-/

New consumer behaviors require CMOs to rethink their media-spend plans. As this pandemic has drastically changed the way consumers interact with the brands, marketers are forced to come up with innovative ways to better engage their customers. In this time of uncertainty, advertisers need to do much-needed introspection and must ask themselves these five questions before preparing their media plans for 2021. What are the most important factors that your marketing department i...s considering to prepare media budgets for 2021? Let us know your thoughts in the comment section. #media #marketing #advertising #analytics #online #data #digitalmedia #agency #traditionalmedia

As marketing has become more measurable, CFOs demand greater insight into ROI. With very different measures of value and data interpretation, it's clear how things get lost in translation. We set out to identify how to find common ground between CMO & CFO with the help of our partners at Léger, The CFO Centre, McMaster University Faculty of Humanities and AMA Toronto: American Marketing Association. The solution: an interpreter. To download the full copy of the study: https:...//empathyinc.ca/ To register for the webinar on the study: https://marketing-budgets-unwrapped-a-candid-chat-with-cfo. #Marketing #Finance #IndustryData #CFO #CMO #Analytics #data #research #media #budget #canada #leadership #coronavirus #webinar

It's the same story. Marketing focuses on long-term brand reputation, while Finance focuses on revenue and costs. Sound familiar? Data suggests that the main contributor to the gap between CMO & CFO is a result of a different set of core languages and how they interpret data. With our partners at Léger, The CFO Centre, McMaster University Faculty of Humanities and AMA Toronto: American Marketing Association, we identified a solution, an interpreter, to help bridge the gap... between decision-makers in real-time. To download the full copy of the study: https://empathyinc.ca/ To register for the webinar on the study: https://marketing-budgets-unwrapped-a-candid-chat-with-cfo. #marketing #data #finance #analytics #coronavirus #sales #CMO #CFO #industry #canada #media #budget #research #language #statistics

Episode 14 is Live: Empathy in Leadership. Check it out: http://iandaley.com/014-empathy-in-leadership-with-guest-m/ Today’s guest is Mo Dezyanian, President o...f Empathy Inc., a media consulting group. In this episode, we talk about - Empathy in leadership, - How to connect and build trust with your team, - How to bring in more empathy in the workplace, - Moving your industry forward, and a lot more. We also mention a couple of books by Norman Doidge and Michele Borba, and a shout out to Mitch Joel, Jed Schneiderman, and Amy Davis for being amazing thought leaders in their respective fields. The New Leader podcast - for those new to people management or who aspire to leadership roles. Don't forget to subscribe and rate us on iTunes!