EMpression: A Marketing Services Company

Dear #EMpressionFacebookFam; We are so excited to share with our #FacebookFam of a great initiative our founder has been asked to be part of. Canadian Marketing Association's @cmanxt is a ground breaking initiative designed to help those interested in the marketing profession to sharpen their skills through a series of educational videos.... Javed S. Khan of EMpression: A Marketing Services Company was approached to be part of this program. He has developed two series of videos for the CMA NXT program. We're pleased to share the first of two series of videos. Now, to access the entire series of the "Do's & Don'ts of Networking" videos please follow the following steps: Step #1 Visit cmanxt.ca Step #2 Create an account by providing your email address and create a password. Step #3 Click on the "Explore Videos" link at the top of the navigation menu. Step #4 Scroll to "Marketing Yourself" section and scroll and look for Javed's pretty face! We'd love to hear your comments and please share with your #FacebookFam.

Dear #EMpressionFacebookFam; Our very own Javed S. Khan was asked by one of Canada's largest investment firms Dynamic Mutual Funds to develop a "video article" to help, not only financial services professionals, those who are active on that other #socialmedia #channel. Why not spend some of that extra time and revisit your #LinkedIn profile presence. First, start by watching Javed's video.... All you gotta do is click on the link in the comments section. And why not send us a comment or two. #video #videocontent #contentcreator #contentmarketing #linkedin #marketing #linkedinprofile

Dear #EMpressionFacebookFam; We are experiencing a challenging time in our life, one that is unprecedented and is like no other. However, in times like these, there is room for opportunity. For those of you in #professionalservices like #mortgageprofessionals or #financialadvisors etc., you need to spend a few minutes and read this article for our very own @Javed S Khan for our friends Canadian Mortgage Trends.... Link to the article can be found in the comments section.

Dear #EMpressionFacebookFam; This is it #facebookfam. It's Episode #3 and the final "pilot show" of "The Best Ever Marketing Show". This one is special conversation for our host as he welcomes his good pal Bryan Caplan. ... We know this is a conversation everyone is gonna want to spend time to listen to (not like the others weren't ones you didn't want to listen to), this one is a topic that we are always been asked about "Online Reviews". The show was recorded at the "FEO on the Air" studios courtesy of my friends @FEOntario Link to the show is found in the comments section. **PLEASE NOTE** This concludes our three show pilot. I've received a number of comments about the show and would like to hear from you. Please send me a note via LI messenger or email and help me develop the show.

Dear #EMpressionFacebokFam; We are so excited to share with you all an opportunity to watch our founder speak at an event organized by our friends at Community & Home Assistance to Seniors (CHATS). Please share with as many members of the business community as you can - we would like to see the entire room full.... Tracy Macgregor | Lauren Davie | Sandra Stewart | Jennifer Armstrong-Anderson | Sandra Humfryes | Sandra Ferri | Rosanne Antunes | Karie Papillon |

Dear #EMpressionFacebookFam; Another successful talk by our founder Javed S. Khan with our friends from CI Investments. Great to meet and engage with a full room of Financial Services professionals from one of Canada’s largest firms.... #keynotespeaker #mainstagespeaker #contentcontributor #conference

Dear #EMpressionFacebookFam; It's no longer a secret, #socialmedia has changed human behaviour and interaction between us. In most recent years, It is also fast becoming the go-to channel for sales people to find new prospects and reach their sales targets. In fact, 90% of top performing sales people now use social media as part of their sales strategy.... And for sales reps that do invest in social media, 64% of them hit their team quota compared to only 49% of reps hitting their team quota that don’t use social media. This concept has sparked an interest with our founder, Javed S. Khan who has put together his latest article in Canadian Mortgage Trends for everyone to read and provide feedback. The link to the article can be found in the comments section. Canadian Mortgage Professional | Canadian Mortgage Brokers Association - Ontario | Canadian Mortgage Brokers Association British Columbia, CMBA - BC | AMBA Closed Facebook Group 2019 | Reaza Ali | Mark Kerzner | Eddy Cocciollo | Rich Spence | Dong Lee | Lucy Biocca Gagliardi | Hali Strandlund-Noble |

Dear #EMpressionFacebookFam; One of the stronger articles relating to the "power of your #personalbrand". Which one stuck out for you?... Take a read and let us know. Kimberlee Freeman | Tracy Hall-Valko | Jill Addison - Online Video Producer |

Dear #EMpressionFacebookFam; If you haven't heard yet, our founder Javed S. Khan has launched a new podcast show called "The Best Ever Marketing Show". He's releasing the first three "pilot" shows to get feedback and help develop future shows. We are at episode #2.... Javed welcomes Zev Asch who speaks about the "3 growth killing marketing mistakes small business owners make". Sit back and relax and listen to the show. Please send Javed your comments via email [email protected] - he'd love to hear from ya. Thank you to our friends at Festival & Events of Ontario (FEO) for allowing Javed to record in the "FEO on the Air" studios. The links to the various pod catchers can be found in the comments section. Festivals & Events Ontario | Jay Nijhuis | Deb Mann | Mandy Noble | Jill Addison - Online Video Producer | Bryan Caplan | Warren Weeks |

#smalltalk is back! I’m always delighted to have Ivan Misner make his ongoing appearance on the show. Ivan is the founder of BNI - The World's Leading Referral Organization, the largest networking organization with 8,956 chapters, 254,000 members in 70 countries (as of the recording of this show). Our conversation focuses on whether there is truth to the concept of six degrees of separation or is it just an urban legend? ... Ivan also shares his insights on whether the concept of networking is all about numbers or is it about creating relationships with people who know, like and trust you. Fascinating conversation and the return of #smalltalk Sign-up and join the ever-growing email list community and receive #smalltalk in your inbox before anyone else. Link is provided in the comments section. 105.9 The Region | Lorraine Ball | Roundpeg | Canadian Marketing Association | Warren Weeks | Stnce Canada | The Canadian Payroll Association | Festivals & Events Ontario

Dear #EMpressionFacebookFam; The show that celebrates the "art of the conversation" is back! Yes, brand new episodes of #smalltalk will hit your feed once again. However, this time it will be every other Wednesday starting October 8th onward.... To celebrate the return of #smalltalk, I'm sharing a "#smalltalk moment" I had in a previous conversation with marketing professional extraordinaire Lorraine Ball of Roundpeg. If you are interested in getting the show first before anyone else, please join our ever popular #email community. The link to join is in the comments section.

Dear #EMpressionFacebookFam; We came across this little ditty courtesy of our friends CoSchedule and digital marketing expert Sujan Patel. "As technology and algorithms evolve, digital marketing strategies change with them. It is this growth that leads to today’s most commonly encountered mistakes, myths, and misconceptions 13 of which I’ve captured for this post."... A very good read with a variety of practical insight and tips.

Dear #EMpressionFacebookFam; We’re excited to finally share the launch of a new podcast show featuring our founder Javed S. Khan. The Best Ever Marketing Show drops Oct. 1st on a variety of podcast catchers.... Great thanks to friend of the show and of EMpression, Warren Weeks. He’s one of our first guest on the how. #excitingtimes

Dear #EMpressionFacebookFam; We're pleased to provide yet another fantastic piece by our very own Javed Khan as seen on Canadian Mortgage Trends website. "30 Easy Social Media Posts you in front of your clients" is chock full of best practices, ideas you can action within 24hrs and types of #socialmedia posts you should think of that will gain people's attention.... Although the article is focused on the #mortgageprofessionals, the concepts written can be transferred to other professions. What next? Read the article and connect with Javed. He's always open to conversation and helping (with no agenda in mind). The link to the article is in the comments section. Tracy Spooner | Tracy Hall-Valko | Steve Clarke-Mortgages | Steve Dainard | Hali Strandlund-Noble | Reaza Ali | Diana Jendrasch | Jennie Hodgson | Gay Andrews | Sheila Watters | Sue Sotiriou |

Dear #EMpressionFacebookFam; We're constantly being asked whether #emailmarketing is dead. It is right? Well, of course, it’s not. However, those days of creating that one email to your whole database and hoping that the money trickles is near dead. Through our internet travels, we came across a very quick, yet excellent read by Antoine Bonicalzi of Cyberimpact who wrote about #emailmarketing earlier this year. ... Some highlights to consider from his article: 1. Master the art of #segmentation. Leverage your #emailmarketing programs to build on a personal connection through segmentation. 2. Embed video in your emails. Consider various opportunities to "gain attention" by using video as a key part of your email marketing campaigns. 3. Email Automations aren't created equal. Automated emails can quickly come across as spammy, causing a negative reaction toward your company. Link to Antoine's article is in the comment section. Happy reading everyone! What is your biggest frustration or challenge with your #emailmarketing.