ENVSN Group
5805 Whittle Rd L4Z 1P2 Mississauga, ON, Canada

NEW BLOG ! It's important for your optical practice to have a marketing strategy as businesses which have a well-planned marketing blueprint usually experience more success over time. As an optical practice, here are great ways to effectively market your business in 2019 Learn all about:... - Content Marketing - ECP Lead Generation - Social Media - Google Ads - Email Marketing - Online Reputation Management READ THE BLOG HERE: https://www.envsngroup.com//02/06/marketing-for-ecps-in-2/ Also be sure to check out awesome content about ECP's > NewGradOptometry.com

Google Ads for Optical Clinics & ECP'S When you go on Google and enter a search, you see two types of results. Organic Results these are search results based on your search terms. Google’s algorithm simply associates your search terms with the content that is out there on the website and then delivers what they feel is the best match.... Google AdWords Results these are results based on your search terms, but they are delivered to you because people pay for them. Location - If your practice is in a large city or other densely populated suburban area, your radius can be small - even as low as two or three miles. However, practices located in smaller towns are far better off increasing the size of their radius to 10-20 miles so that your ads can show to a higher amount of potential customers. Budget - If you have a higher budget, targeting a wider range of audiences is better for converting new patients. On the other hand, if you're spending less than $1,000/m on AdWords, keeping your radius small will allow you to show your practice to the users who are most likely to convert into patients. Contact an ENVSN Rep to talk about how we can utilize Google Ads to reach a wider audience for your practice. http://ow.ly/zjxn30nhZ2u

Happy New Year from all of us at the ENVSN Team! Thank you to everyone that shared a part of your 2018 with us and we look forward to a wonderful 2019! #happynewyear #cheers #envsngroup

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