Etched In Marketing

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Strong visuals can help attract new followers and keep the attention of your existing audience. Put simply, visual content is a quick way to: Express your brand identity Highlight important information Differentiate your business Showcase your products and offers... Need help designing visuals that connect you with your customers? Check out our Creating Branded Visuals with Canva workshop happening on February 11, http://bit.ly/2LuF46c See more

Canva is a powerful and free design tool that you can use to take your everyday graphics to the next level. During this workshop, we will cover how to set up and use Canva, the benefits of using branded graphics, and the features of this fantastic and user-friendly tool! - WHY USE CANVA - Visuals can have an enormous impact on the success of your social media and marketing efforts Eye-catching images and videos help to generate more traffic, get more clicks, con...vert better, and can help build your brand You probably can’t afford to pay a designer to do all your visuals; you need to do them yourself and getting started with design is easy with Canva - WHAT TO EXPECT - Instruction on how to use Canva to create branded visuals including social media posts, short videos, and print materials Time to practice your new skills as you learn them Learn more & register: https://www.etchedinmarketing.com/workshops See more

Do you have an online store? With the ongoing shifts in health measures and people's comfort, having an online store that allows for efficient shopping from home is a huge asset for a business! We've had the pleasure of working with several local businesses over the past year to help them pivot and provide their customers with the option of online shopping and curbside pickup. Not only has this option allowed them to continue to operate throughout the pandemic, but they... are also planning to keep using their online store in the future based on the positive feedback they've received from customers. I know that the idea of an online store can seem intimidating and that many business owners expect it to come with a long lead time and big price tag. However, this is often not the case! Many website platforms allow for the easy addition of an online store. And, when working with a client to update their website, we always go in with a plan that will fit their timeframe and budget. See more

This Thursday we kick off our Small Business Online Communication Series with the first of four workshops covering Instagram, Canva, social media scheduling, and email marketing. If you haven't signed up yet there is still some time to register for your spot. You can take part in individual workshops or the entire series, whichever you feel will benefit you most! Getting Started with Instagram Basics - Jan 28 Creating Branded Visuals with Canva - Feb 11... Saving Time with Social Media Scheduling - Feb 25 Growing an Email List with Mailchimp - Mar 11 $25/workshop, $80 for the full series Register now to level up your communication for 2021 www.etchedinmarketing.com/workshops See more

Have you been thinking of making the move to online? If you're looking to run an online event, I strongly recommend that first you listen to these tips & tricks from Jocelyn of The Virtual Effect in last week's live session with The Creative Hive.

What are you doing next Friday??? Why not, join me and Yegbossbabes for a free virtual Q&A event over lunch! In this 30 minute session, I'll be chatting about what you should be posting online right now, how to best connect with your audience during these challenging times, and what you can do if you've had to close temporarily. Reserve your virtual seat

"It's not business as usual. It's business as best we can." With all of the changes to ensure physical distancing, there have been a lot of interruptions to our "normal" way of life and how businesses operate. While the direct effects on me have been less significant, for which I am very grateful, I know of many companies and many of my clients who have been hit a lot harder. Yet what I have found inspiring is how local businesses have been finding innovative ways to continue to serve the community, and how, in turn, the Edmonton community is working to keep supporting them. It isn't perfect, and it isn't what we planned for, but somehow we are all finding ways to make this work the best we can.

What to post about??? One of my goals for 2020 was to follow my own advice and be more consistent with my social media posting. I had a whole plan and schedule worked out for this month - I had chosen businesses I wanted to share on my weekly props and put thought into topics I wanted to talk about online, but then Covid-19 happened. And as you may have noticed, I've been MIA for the past couple of weeks. I have still been reading a lot of content and messaging with people, b...ut I haven't posted anything myself. In all honestly, I didn't know what to share. I want to create content that provides value for my audience, and everything I had planned out seemed irrelevant, considering everything going on. But I've realized as an audience member, that while I want to be informed, and value people's honesty and insight into what is going on, I also love some semblance of normalcy online. I like reading posts that have nothing to do with Covid-19. I like seeing happy photos from photographers, throwbacks from different events, pretty products & cute outfits. I think we still need to be aware of what is going on and take that into consideration, but not everything needs to be about this one thing. These are unprecedented times, and right now, we're all feeling our way blindly through this situation. And I think that is okay because all we can really do is take things day-by-day, feel what we feel in the moment, and accept that our plans for the future (both personal and professional) need to fit into a less firm and rigid structure. All of this to say, that while I do not know the perfect answer for "what to post about", I like connecting online so I'm going to try to share more. Sometimes things that relate directly to what is going on in our world, and sometimes things that I would post about if everything were "normal". But I would love to know what type of content to do you want to see right now? What provides value for you? What makes you smile or at least feel some positive vibes?

Does your website represent your brand? Even with all that you can do on social media your business still needs a website, and ideally one that is professionally designed to represent your business. ... If you need help with your first website, or with updating your brand's online presence, Etched In Marketing can help. Get in touch, if you'd like to set up a time for a free consultation.