The Event Group
900, 2424 - 4th St SW T2S 2T4 Calgary, AB, Canada

Did you know 1 in 5 Canadians will experience a form of mental illness at some point in their lives? It's okay to not be okay, you are not alone! #Bellletstalk

The National Football League is inviting 7,500 vaccinated health care workers to be among the 22,000 fans in attendance at Super Bowl LV next month. https://www.cnn.com///22/us/super-bowl-fans-spt/index.html

An excellent representation of the impacts being felt on the live event industry in Alberta. #ABLiveEvents #noeventsnorecovery #wemakeevents #eventprofs https://www.youtube.com/watch?v=4-O3mmXMJB0&feature=youtu.be

With the rise in popularity among social media platforms like TikTok, we have pivoted and started working more and more with personalities who rose to fame off these platforms for many reasons! What is the benefit of working with TikTok influencers specifically? ... different and unique from the existing social media platforms; while other platforms include options for video, TikTok is solely video. Captions are short and sometimes unnecessary. Unlike YouTube, which is also video-centric, TikTok is designed for mobile devices, and the clips are short bursts of action compared to longer, drawn-out videos. Influencers have become popular on TikTok because they’re quickly and easily able to create a real connection with the people who follow them or see their videos. The more people feel connected to someone, the more likely they are to trust them. A great TikTok influencer marketing strategy has the power of getting your brand and product in front of a huge new audience, and tons of potential new customers!

Social media trends you can expect to find in #2021 All about video With new features such as Instagram Reels, videos are highly encouraged and generally perform well on all platforms.... Living in the moment Once travel restrictions are lifted, traveling and experience driven content is going to be through the roof. Virtual events Virtual Events took over in 2020, and they will continue on in 2021. Influencer partnerships We are finding more people are at home, thus they are scrolling away on these platforms- using this type of strategy brings a fun and playful side to your business. Shopping online No surprise to many, online shopping continues to lead the way when it comes to social media, and Covid-19 just enhanced this need. Let's talk more about how to implement these trends into your companies current marketing strategy! [email protected] https://azbigmedia.com//social-media-trends-you-can-expec/

Celebrating 25 years of producing live and virtual events around the world! Thank you to all our amazing clients and guests of our shows!

Thank you for another positive review! Weather you are looking to do a virtual, hybrid, (or in the future) a live show, we are here to help you! Reach out to us today at [email protected]

The UK's #WeCreateExperiences B2B campaign is to kick-off on 7 December, and those behind it are calling on the industry’s support across social media to ensure the key messages of education, inspiration and reassurance are amplified. In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high-profile personalities will be sent out across the One Industry One Voice social media channels. https://www.exhibitionworld.co.uk/uks-wecreateexperiences-c

Who won big at the 2020 AMAs? https://www.billboard.com//amas-2020-winners-list-americ/

WWE May Not Return To Live Events When Pandemic Is Over Going virtual has proven a profitable change for WWE which looks to keep the model past Covid. The company is currently setting record profits without doing live events. Prior to that, house shows hadn’t been making as much money and were starting to be seen as a money loser for WWE. However, when house shows went away, WWE Shop merchandise numbers went up and total sales ended up being nearly identical to when there we...re live events. https://411mania.com//wwe-may-not-return-to-live-events-w/

Like most businesses, companies in the media, entertainment, and arts industries will likely look first to their business interruption policy, if they have one, to cover their losses from the past several months. Intuitively, these policies seem relevant to the pandemic, during which business in nearly every sector of the economy has been interrupted. However, even though these policies are often marketed as providing all-risk coverage, they are typically written in such a way that coverage must be triggered by physical "damage or loss." https://www.lexology.com/library/detail.aspx

While switching up your entire event model is never an easy decision, the cost of waiting (or, in other words, doing nothing) is much greater. This year has exposed almost everyone to virtual events, and a hybrid model is now emerging. This model will likely stick around, even after restrictions have been lifted. https://www.forbes.com//11/the-future-of-events-is-hybrid/

Technology has taken centre stage. It has become the new medium for our industry to drive the human connection, and it is revolutionising the way we interact with one another. The industry is still connecting, learning and lifting each other up - just in a virtual environment. It is this technological revolution that will ultimately accelerate our road to recovery. https://www.hospitalitynet.org/news/4101554.html

Ticketmaster has confirmed that they are working on a system that will use smart phones to verify a customers COVID status, including if they’ve been vaccinated. The ticket distributor is currently exploring and planning to develop the system that will sync digital tickets with information from third party healthcare providers. The provided information from the health care providers will include the customers COVID-19 vaccine status and test results. https://www.680news.com//ticketmaster-plans-to-check-for-/